Ecommerce personalisation: the gift that keeps on giving
Seasonal greetings from us at PureClarity!
As 2020 (finally) comes to a close, we thought what better way to wrap up the year than by singing about the benefits of ecommerce personalisation for SME businesses. And since we are now halfway through December why not base the content around, the holiday classic, ‘the 12 days of Christmas’?
You are more than likely in the middle of setting out your business objectives for 2021. Are they an increase in online conversion, or an increase in revenue, or improved customer loyalty? What about an online ecommerce personalisation solution that you can trust? Or would it be all of these things plus some more?
Well, I can tell you that you don’t have to be wary when setting ambitious business goals for 2021 as with a great ecommerce personalisation solution, like PureClarity, what once seemed like an impossible goal can soon become more of a reality.
Some may argue that it is a little premature to be discussing New Year’s resolutions. Though, I say there is no harm in getting ahead of the game this year to make 2021 your best financial and profitable year yet.
Still unsure? Don’t worry we cover all your questions in our Christmas themed ditty below.
So, without further adieu, here is our take on the traditional Christmas carol – the 12 days of PureClarity-mas – be sure to sing along!
“On the 1st day of Christmas PureClarity gave to me…
…improved customer loyalty.“
Unfortunately, ‘one size does not fit all’ when it comes to an individual online shopping experience. Customers expect and want to feel unique with every visit. Creating memorable personalised journey’s to form deeper connections with customers is what PureClarity specialise in.
When a customer sees content that is personalised to them and their shopping habits, they are more likely to engage with this content. PureClarity allows you to personalise any content on your website – this could be banners, product recommendations, marketing campaigns, pop ups, within search and even emails!
Knowing what your customer wants and needs is a skill and it isn’t always as straightforward as it seems. With ecommerce personalisation software this process is made simpler and more accurate and drives great results.
Forbes reports that Segment’s research found that 44% of consumers say that they are more likely to return to an online or physical store after a personalised experience.
“On the 2nd day of Christmas PureClarity gave to me…
…an increase in average order value.“
Our powerful personalised recommenders show products and results based on the individual’s personal shopping journey. Our built in intelligent AI engine adapts in real-time based on your customers navigation, viewing and buying history.
This in turn boosts the average order of customers by allowing PureClarity to automatically place the right recommendations to the right shoppers at the right time. These include intuitive upsells and cross sells. Sounds great – right?
Segment’s research found that 49% of customers bought items they did not intend to buy due to a personalised recommendation that the brand suggested for them (Forbes).
You don’t just have to stop with recommendations you could include pop ups and other incentivising campaigns to encourage your customers to spend more and continue to come back. For example, you could include a popup that advertises a code for free delivery for people to use on orders over £50 – us Brits love a good deal!
“On the 3rd day of Christmas PureClarity gave to me…
…an increased number of sales.”
If there is one gift that you can give your business for 2021, it’s the guarantee of a fantastic sales year that will be guaranteed and generated by providing your shoppers with a personalised and engaging online shopping experience.
Head of Marketing at PureClarity, Joanne Burman, states that; “80% of consumers are more likely to do business with a company that offers engaging and personalised experiences. Websites that reward them for their custom and predict what else they may like, introduce new lines and make extremely relevant recommendations for products that they are searching for are much more likely to convert and see an increase in online sales and average order value.”
“On the 4th day of Christmas PureClarity gave to me…
…better customer reviews.“
Ah – the power of reviews. If you have had the pleasure of reading our Customer Success Manager, Martin Fitzgerald’s, latest blog post ‘How Customer Reviews Can Help Your Business’ you’ll understand how powerful a customer review can be for a business. If you haven’t then to concisely summarise ‘people trust people’.
Martin concludes: “Fan & Fuel reported that 92% of consumers hesitated to make a purchase if there were no customer reviews; in fact products with reviews are 270% more likely to be bought than a product without.”
If your customers are experiencing super personalised shopper journeys and are completely satisfied with the service you have provided, they are more likely to sing your praises on social media and other digital applications. Karen’s review on your website could then spread like wildfire on the big web we all now live on – so let’s make sure it is a positive one!
“On the 5th day of Christmas PureClarity gave to me…
…increased engagement with our offers.“
Promotions are a great way to increase engagement, conversions and revenue. Our software allows you to create campaigns that will make your offers more attractive and noisy. For example, you could thank returning customers by creating a popup that includes a 20% discount.
Popups are a great way to attract attention, if done so in the right way, our Head of Marketing, Joanne Burman, shares best practices when it comes to creating popups. Within this blog Joanne also concludes: “Website popups are one of the most effective ways to convert your inbound traffic into valuable leads for your business.”
Not a fan of popups? No problem – why not try an email campaign, or searchandising, or a banner? Or why not target specific people with specific offers based on different customer segments you have created? The choices are endless and can be flexible to you and your businesses needs.
“On the 6th day of Christmas PureClarity gave to me…
…increased conversion rate. “
Increasing the conversion rate is one of the two methods you can use to increase your monthly revenue. Ecommerce personalisation, ensures you’re showing the right product or promotion to the right person, at just the right time.This turns potential customers into definite buyers – and persuades them to become returning customers.
Our software can be used in a wide variety of ways – from personalised homepage banners and campaigns, intelligent product recommenders that appear on all key buying pages, personalisation within search, popups that appear to reduce cart-abandonment and live chat for direct customer engagement. In addition we offer personalised recommendations within email, the ability to segment your customer database to any criteria you wish and other applications that can adapt suit your business needs.
“On the 7th day of Christmas PureClarity gave to me…
…better insight into buying behaviours.”
Good analytics can be extremely insightful, although sometimes extremely time consuming. One of the great things about PureClarity is that this information is then neatly packaged into an easily processed dashboard for you to review and monitor your customer’s online behaviours.
James Swan, our latest Solution Partner, described our analytics dashboard as “effective, relaxing and calming with all the information you need with the click of a button”. James suggested that PureClarity produce data in an easily digestible format to save you time and brain power when reviewing your site’s progress and customer behaviours with PureClarity.
This is a beneficial tool to have when wanting complete A/B tests of content or review the performance of your campaigns. This is all made even better by the fact that the AI adapts in real-time to ensure that all the analytics are up-to-date and as accurate as possible.
“On the 8th day of Christmas PureClarity gave to me…
…full support when needed. “
I think since the age of technology more and more people prefer contact methods such as live chat and to email rather than direct human interaction. Whichever form of contact you prefer we would be happy to cater to – you might just have to excuse our Yorkshirisms that’s all but we are a great bunch!
Aside from the fact that our team is super friendly and welcoming, we all work our socks off to provide the best support and results to all our clients. Our 97% client success rate and speedy average response time (8 minutes 23 seconds) reflects this – but like most of you we are perfectionists and we are always looking for ways to improve these figures!
On top of the (now virtual) conversations and demos we host, we offer other documents such as; a newly refurbished academy, support videos and other resources that can be used to provide further guidance. To be honest, nothing is ever too much trouble.
“On the 9th day of Christmas PureClarity gave to me…
…advice on how to maximise sales.”
Like I said earlier, customers’ expectations are higher than ever. “Shoppers expect brands to remember who they are, whether they’re on a digital channel or in-store”, says Peter Reinhardt, CEO and co-founder at Segment. “However, very few companies can actually deliver on these tailored experiences.”
Personalising a site from scratch with no former experience or an online technology to assist isn’t easy. Our team has the experience and knowledge to understand how to engage with customers on an individual level. We know the right techniques that can be used to maximise sales and we would be happy to share with you these strategies and work on campaigns with you.
“On the 10th day of Christmas PureClarity gave to me…
…increased number of repeat buyers.”
Your customers are more demanding than ever. If they don’t get the best service from you, they will likely just resort to one of your competitors.
“New research proves that consumers are expecting, if not demanding, highly personalised experiences” (Forbes,)
There are five main ingredients needed to improve your loyal customer database. These ingredients can be found within an ecommerce personalisation solution like PureClarity.
- The first step includes access to a single customer view. You can use PureClarity audience segmentation to create a 1-2-1 personalised dialogue with each of your online visitors.
- The next involves the ability to review real-time analytics showing how your customers behave on and off your site.
- The retention of repeat buyers can be increased by having the ability to segment customers into specific categories (e.g. geographically). This way you can target different customers based on things such as the weather, seasonality, buying preferences and budget.
- The fourth variable needed is an intelligent AI-driven recommender engine that knows everything about your customer based on behaviours and machine learning insight knowing what recommenders to place when and where on your site for maximum conversion.
- The fifth and final ingredient is the ability to overlay the automated AI with enriched marketing campaigns and banner advertising that provide relevant and targeted awareness, messages and offers to complement the products the customer is seeing.
“On the 11th day of Christmas PureClarity gave to me…
…more time to focus on other things.”
Personalising your own site manually can be a long and tedious job – that’s why our AI adapts in real-time to make the content displayed on the individuals screens accurate and personalised to them. Once implemented you can sit back and relax knowing the AI is doing all the hard work for you.
For example, the recommendations suggested to the shoppers will automatically change based on their previous and current shopping behaviours – this increases the chance of conversion, whilst building product awareness, avoiding any duplication of products and saving you time and effort.
All results are found in the analytics section of the dashboard. We provide you with a full report on sales driven by all PureClarity personalisation features including visibility, impressions, clicks, increase in AOV, revenue, sales driven by recommenders. You will also see sales product performance, products viewed and frequently bought together products allowing you to create further campaigns containing these product groups. What’s more we will notify you when the sales are coming through.
Imagine all the spare time you could have with PureClarity on your side.
“On the 12th day of Christmas PureClarity gave to me…
…30 days to try PureClarity for free”.
Like any new software you may be looking to onboard it’s always a good idea to try before you buy. PureClarity are currently offering you 30 days to install and try all our features so you can be rest assured of the great ROI and results you will see. But don’t hang about, as we are only offering a 30 day trial up until the 28th February 2021. So don’t hang about, install PureClarity today and get your New Year online sales off to a flying start.
Start the year off right by investing in a solution you can trust – if PureClarity wasn’t already on your New Year’s resolution list then it is now essential to add to stay ahead of the competition.
Our advanced AI-driven ecommerce personalisation software and abundant feature range makes personalising your online store less time consuming, affordable, effective and easier than ever.