PureClarity Triumphs at European Software Awards 2017

Ecommerce personalization software, PureClarity was awarded Big Data, IoT or Analytics Solution of the Year at the European IT & Software Excellence Awards 2017.

UK – April 04, 2017 – PureClarity, ecommerce personalization software, today announced its second European award win after scooping Big Data, IoT or Analytics Solution of the Year at the European IT & Software Excellence Awards 2017, the only pan-European awards which recognize the crucial role that ISVs, Solution Providers and Systems Integrators play in the delivery of real-world solutions.

The award recognizes solutions that enable organizations of any size to harness their Big Data, IoT or Analytics to maximize the potential of the knowledge contained within it to improve their operations and customer relationships. PureClarity was awarded for its innovative ecommerce personalization features and continued success delivered for clients including The Royal British Legion, ZyroFisher and US-based Safco.

PureClarity enables clients to deliver 1-2-1 ecommerce personalization with its three core products: personalized site search, personalized merchandising and automated email marketing. The system utilizes Big Data and Artificial Analysis to track on-site customer behavior and present back highly relevant search results and product recommendations proven to increase online revenue and average order value.

The awards ceremony was held at the Royal Garden Hotel in London on Thursday 30th March and was hosted by UK comedian Dominic Holland. Now in their 9th year, the European IT & Software Excellence Awards 2017 attracted more than 500 entries from 28 European countries. Awards are given for IT solutions that get to the heart of customer issues, delivering better business, a clearer understanding of data, and more efficient and profitable outcomes.

PureClarity Chief Executive, Dr. Paul M Gibson, says: “We are delighted to have been awarded such a prestigious European software award. This accolade is a testament to PureClarity’s track record in delivering real business benefits for its clients by utilizing Big Data to present a powerful personalized experience. We are delighted that so many of our clients and industry-leading retailers understand the true value in implementing ecommerce personalization.

Congratulations to all of the other winners and finalists and our thanks go to IT Europa and our clients for their continued support.”