About PureClarity

PureClarity is a relatively young company, founded and run by people who really understand both technology and online retail.

Our expertise in understanding the challenges faced by B2C and B2B SME online retailers coupled with a great personalisation feature set has enabled us to create a powerful and cost-effective ecommerce personalisation solution that delivers a positive ROI from the outset.

We empower online merchants to create powerful personalised 1-2-1 online shopping experiences that mirror those received in store. This not only boosts their online sales, conversion rates and re-engages lapsed customers but helps them to build a loyal and valuable customer base.

The full range of PureClarity features, available to every client regardless of size, vertical or business type, is used across a wide range of industries including homewares, charities, sports and leisure, beauty, fashion and manufacturing. Even better, it supports B2C as well as complex B2B clients.  PureClarity is being called a market disruptor; bringing together the power of the AI, machine learning technology and strategic insight and implementation, to online SME businesses across the globe.

Why PureClarity?

  • A single and fixed monthly price. No surprises, no commissions on revenue earnt, no hidden charges, no set up fees. Pay for your monthly page views and only that
  • Access to our full feature set. The use of all features included in your fixed price
  • 30-day free trial – No risk! We are confident that within the month free trial period, you will start to see great results
  • Second to none support. We will support you through the onboarding process and ensure that nothing is complicated and everything is easy to use
  • We’re in this together. Our expert team will offer tips and advice on how to get the most out of PureClarity.  We will work alongside you to ensure success
  • We work with all ecommerce platforms. PureClarity has plugins for Shopify, Magento, BigCommerce, WooCommerce and X-Cart
  • We work with all ecommerce retailers. We work with a wide variety of online retailers whether B2B, B2C or B2B2C
  • We will free up your time. Once you have PureClarity set up you can be rest assured that your customers will be buying more and spending more. Let PureClarity do the work for you!

Introducing PureClarity’s very own…

Leon the Chameleon (them / they / their)

Leon symbolise’s every aspect of PureClarity’s personality and values.

We are adaptable to all clients, flexible to their individual needs, and suited to every environment

Leon’s ability to change, mirrors our ability to adapt to suit the needs of our individual clients. We understand that every business is unique, that’s why our range of features, and techniques can be flexible to suit your ecommerce personalisation needs and goals.

All PureClarity’s features can be adapted to complement your branding and unique style – to give you a kick start or some inspiration we have a fully stocked image library for campaign building.

Our AI-data driven engine allows our software to update content in real-time to ensure that your business is constantly keeping up with the ever-changing needs of your customers.

We have a wide range of approved platform integrations such as; WooCommerce, Shopify, BigCommerce, Magento, plus more. See here >

We are trustworthy and supportive

Leon’s name has come from the joining of the words ‘lean on’, which represents how we support our clients at every step of their journey – this is reflected in our 98% client satisfaction rating.

Feel free to lean on us for any additional support at any time.

We are honest. We want to add value to your business, that is why our team qualifies every business based on a specific ICP before onboarding, to ensure that our software will complement and enhance your business.

We are colourful


We have an amazing team. Collectively we are made up of a group of different personalities and skills.

We are all extremely enthusiastic and truly care about helping our clients achieve their ecommerce personalisation goals. Your success is our success.

We are fast, fearless, and fruitful

Leon’s quickness and nimbleness represents PureClarity’s ability to reach new heights for businesses. We want you to stand head, shoulders, knees and toes, above the competition.

PureClarity is dedicated and determined to all of its clients. The software works 24/7 and in real-time to deliver the best customer experience for your customers, increase online revenue, and maximise conversions.

We are transparent with our clients and partners


Leon is able mould to his surroundings, he has the ability to camouflage himself.

This aspect emulates how we work with an open and honest approach. We pride ourselves on how transparent we are with our clients and partners. We have a monthly fixed fee, and all our features are included within the price.

Although, PureClarity will make a massive impact on your businesses growth, we work silently behind the scenes. Our personalisation technology will not disrupt or slow down the speed of your site.

The software is mobile and desktop friendly, so that your customers can see personalised content wherever they are and whatever they are using.