Ecommerce Personalisation Increase Conversion, Revenue & AOV

About PureClarity

Founded in 2014, PureClarity is a powerful ecommerce personalisation and customer engagement platform that offers merchants an easy-to-manage and affordable solution that creates seamless and unique personalised online experiences.

Our range of features ensure that all retailers have the tools to hand to not only convert their customers via every touchpoint throughout their online journey but ensure they turn into loyal online customers.

Our global clients are in a wide range of industries including homeware, charities, sport and leisure, beauty, fashion and manufacturing. We support B2C as well as complex B2B clients.

Insights and Analytics

Passionate about your success

We are passionate about customer success and have a dedicated team that knows each online retailer is unique. It is important that your business stands out from your competition and we regularly review how you can maximise PureClarity on your site.

PetPlay A/B Content Campaigns

What our clients say

We found PureClarity’s onboarding simple and straightforward with the Magento plugin. Our success manager helped us learn the functionality and get started creating campaigns right away with regular training calls, pointing out the highlights and making tailored recommendations for what personalisation strategies would work for us at P.L.A.Y.

Natalie Hennessey, Integrated Marketing Manager. PetPlay

Our Senior Team

Paul is the co-founder of PureClarity and has 20 years of experience in eCommerce & holds a Phd in Artificial Intelligence..

Dr Paul M. Gibson


Ian is the co-founder of PureClarity and has 15 years of experience in eCommerce & 5 years experience of applied AI techniques to eCommerce.

Ian Lawton


John has over 25 years experience in software development and has specialist skills in AWS, AI, Javascript, NodeJS, PHP, HTML, CSS and other infrastructure technologies.

John Barton

Head of Development

Paul Doherty has worked with a number of successful technology companies helping them grow from start up to a $100m global organisation. He has established the PureClarity global sales and marketing strategy.

Paul Doherty

Non-Exec Director

Daniel Warren has over 27 years of experience within the IT and Web industry. He helped sell the first ever sofa online when eCommerce was in its infancy. He now helps businesses with their digital strategy.

Daniel Warren

Non-Exec Director

Jonathan Morgan has 25 years of operational management experience within the creativity industry. He helps businesses fulfil their potential by shaping the look and feel of solutions.

Jonathan Morgan

Non-Exec Director

Award Winning Software

PureClarity is an award-winning personalisation platform.

In 2016 we were awarded the prestigious IT Europa Software Excellence Award for “SaaS Solution of the Year” based on our innovative use of Artificial Intelligence.

The following year, in 2017, we won another IT Europa Software Excellence Award for “Big Data, IoT or Analytics Solution of the Year”based on our use of Big Data and Artificial Intelligence within a commercial setting.

And in 2018 we won the award a second time based on the results delivered to our clients.

Most recently in 2020 we have been awarded AI Innovation of the Year by Digital City Awards, one of Yorkshire’s Most Exciting Companies and one of 2019s Top 100 Ecommerce Trailblazers.

Information Security Certified

PureClarity is ISO27001 & ISO9001 certified. 

ISO/IEC 27001:2005 is an international standard for information security management system (ISMS). Our ISMS covers policies and procedures that includes all legal, physical and technical controls involved in PureClarity’s information risk management processes.

We are also ISO9001 certified. ISO9001 is a series of standards for quality management systems. It is focused on meeting customer expectations and delivering customer satisfaction through continuous improvement and quality controlled processes.

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