PureClarity Blog

Insights into Intelligent Ecommerce Personalization

How to be like Amazon
How to be like Amazon

How to be like Amazon Amazon is widely recognized as the original personalization pioneer. For over five years, Amazon has prompted case studies and headlines about the way it uses personalization and recommendations to live every marketer’s dream: showing the right person the right thing, at the right time. This…

Segmenting your audience for personalization
Segmenting your audience for personalization

14 ways to segment your target audience for effective ecommerce personalization Customer segmentation shows approaches to grouping prospects and customers to deliver more relevant communications and offers and so give better response rates to these communications. In the marketing arena personalization is a term often…

Buyer’s guide to ecommerce personalization 2018
Buyer’s guide to ecommerce personalization 2018

The buyer’s guide to ecommerce personalization 2018 Working in partnership with Smart Insights, PureClarity has created a comprehensive buyer’s guide to ecommerce personalization. Providing market best practices and top tips this guide covers all aspects that need considering when selecting the right platform for your business.…

Customer Lifecycle Personalization
Customer Lifecycle Personalization

How to use personalization to attract and retain customers over time What is the customer lifecycle? When a customer lands on your site for the first time, they have just stepped into the first part of an important process: the customer lifecycle. Marketers do everything…