PureClarity, a leading provider of SaaS Personalized Site Search, today announced that it has been identified as a representative vendor in the recent Gartner “Market Guide for Digital Commerce Search” report for its Personalized Site Search product.
Personalization has been proven to increase online revenue, average order value and customer retention. To understand how third-party personalization software directly affects sales, Quba has recently undertaken a research project and published its findings.
PureClarity, ecommerce personalisation software, today announced its second European award win after scooping Big Data, IoT or Analytics Solution of the Year at the European IT & Software Excellence Awards 2017.
‘The collection of data from website visitors and the analysis and the use of this data to not only segment customers into multiple profiles, but to show real-time personalized recommendations and relevant products to each individual based on their activity and the activity of similar people.’
First of all, I will give you my interpretation of Ecommerce Personalisation. Many years ago before the birth of ecommerce and indeed most 20-year-olds, you could walk into a shop and would be usually addressed by your first name.