Category: Artificial Inteligence

5 Key Ecommerce Personalization Benefits

Joanne Burman
9th August 2019

Everyone has experienced personalization through retail product recommendations like those from Amazon, but you may not know there are many more personalization options available than the ‘people who viewed this, also purchased this’ recommendations you will be familiar with from Amazon. Personalization Benefits The benefits of personalization based on the 5S benefits of digital marketing […]

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Ecommerce Personalization Drives Recognition, Relevance and Rewards

Joanne Burman
30th July 2019

Ecommerce personalization is no longer a buzz word only heard at the latest ecommerce expo presentation, it’s now a fundamental key element of any successful ecommerce strategy. I have friends who will only buy their goods from certain high street brands and when asked why, always come back with the same three reasons. The helpfulness […]

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Best practice on which areas of your website to personalize and why

Joanne Burman
5th September 2018

Personalization placement is key to delivering a great online customer experience. This can be applied across your entire website and not just within your ecommerce sales funnel. Jeff Bezos’s vision for personalizing customers online experience back in 1998 has become a reality for many ecommerce sites and is fast becoming a game changer for online […]

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