Category: Artificial Inteligence

Three Ways to Increase Your Online Conversion Rate with Ecommerce Personalization

Joanne Burman
4th December 2019

WHY INCREASE CONVERSION RATE? Increasing the conversion rate is one of the two methods you can use to increase your monthly revenue. By using ecommerce personalization, you can ensure you’re showing the right product or promotion to the right person, at just the right time, turning potential browsers into definite buyers. There are three different […]

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MLEU 2019

Gareth James
5th November 2019

Magento Live Europe (MLEU 2019) this year took place in Amsterdam at the RAI Conference Centre on Oct 22nd-23rd. Our Strategic Partnership Manager Andre de Gaye and myself, Senior PHP developer Gareth James attended along with many other innovators, agencies and merchants from the Magento community. There was a lot to take in and here […]

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The AI Intelligence Behind PureClarity

Joanne Burman
1st November 2019

If you have been considering implementing Ecommerce Personalization into your websites tech-stack, then here is why PureClarity is the perfect solution. Why PureClarity? PureClarity’s AI Driven Ecommerce Personalization Engine has been developed over the last 6 years by a team of dedicated development engineers,  data analysts, ecommerce specialists and qualified technical teams who specialise in […]

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5 Key Ecommerce Personalization Benefits

Joanne Burman
9th August 2019

Everyone has experienced personalization through retail product recommendations like those from Amazon, but you may not know there are many more personalization options available than the ‘people who viewed this, also purchased this’ recommendations you will be familiar with from Amazon. Personalization Benefits The benefits of personalization based on the 5S benefits of digital marketing […]

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Ecommerce Personalization Drives Recognition, Relevance and Rewards

Joanne Burman
30th July 2019

Ecommerce personalization is no longer a buzz word only heard at the latest ecommerce expo presentation, it’s now a fundamental key element of any successful ecommerce strategy. I have friends who will only buy their goods from certain high street brands and when asked why, always come back with the same three reasons. The helpfulness […]

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Best practice on which areas of your website to personalize and why

Joanne Burman
5th September 2018

Personalization placement is key to delivering a great online customer experience. This can be applied across your entire website and not just within your ecommerce sales funnel. Jeff Bezos’s vision for personalizing customers online experience back in 1998 has become a reality for many ecommerce sites and is fast becoming a game changer for online […]

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