Category: B2B Personalization

Three Winning B2B Personalization Strategies for AI Driven Recommenders

Joanne Burman
11th September 2019

B2B Companies and their clients have the same goal: for the client to go home happy, having purchased the perfect product. Use the best recommendation strategies for each customer that comes onto your site and maximize the chances of that happy outcome. Here we’ll discuss three key B2B strategies: the cross-sell, the buy-again, and the […]

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How To Identify and Target Your 4 Types of B2B Online Customer Groups

Joanne Burman
8th August 2019

Here’s the crucial fact: B2B personalization works on people. Despite the name, B2Bs are run by people, for people. And like every other person, businesses buying from other businesses respond well when websites are dynamic, personalized, and streamlined for their use. The focus needs to be on simplifying the path from discovery to purchase, with […]

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Time to Get Up Close And Personal With Your Online Customers

Joanne Burman
25th July 2019

Why The Need For Ecommerce Personalization? Too many retail businesses, despite large customer acquisition costs are still experiencing poor conversion rates, lack of customer loyalty and insight into their visitor’s onsite requirements. If your business has a poor or a static online conversion rate, the high cost to acquire new customers to your site can […]

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Why B2B Businesses Need to Personalize Their Websites

Elena Ruiz
28th November 2018

Ecommerce B2B Personalization is more important than ever B2B Personalization is staggeringly more effective than giving visitors a flat, generic experience. 80% of B2B businesses surveyed said that personalizing their website was more effective in reaching their company’s objectives than unpersonalized content. But personalization for B2Bs has not been a widely adopted strategy, so far. […]

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12 Troubles of Online Conversion

Joanne Burman
6th November 2018

12 Troubles of Online Conversion The Growing Demands Of The Online Visitor As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double the $3.551 trillion of the global spending in 2015, accounting for 12.4% of the total retail sales.  It is also forecast that retail giants Amazon, Alibaba and eBay […]

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