Category: Customer Journey

Three Ways to Increase Your Online Conversion Rate with Ecommerce Personalization

Joanne Burman
4th December 2019

WHY INCREASE CONVERSION RATE? Increasing the conversion rate is one of the two methods you can use to increase your monthly revenue. By using ecommerce personalization, you can ensure you’re showing the right product or promotion to the right person, at just the right time, turning potential browsers into definite buyers. There are three different […]

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3 Key Ways to Increase Your Average Order Value

Joanne Burman
9th August 2019

Increasing the average order value, or AOV, is the other of the two methods you can use to increase your monthly revenue. Inspire your visitors to buy slightly more, or slightly more up-market products, using a clever combination of opportunity and incentive. There are three different strategies to achieve this goal. 1. CROSS SELLS Cross […]

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Why B2B Businesses Need to Personalize Their Websites

Elena Ruiz
28th November 2018

Ecommerce B2B Personalization is more important than ever B2B Personalization is staggeringly more effective than giving visitors a flat, generic experience. 80% of B2B businesses surveyed said that personalizing their website was more effective in reaching their company’s objectives than unpersonalized content. But personalization for B2Bs has not been a widely adopted strategy, so far. […]

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Three Ways to Make the Most Out of Black Friday/Cyber Monday

Elena Ruiz
6th November 2018

It’s the most wonderful time of the year! Black Friday and Cyber Monday are renowned for huge deals and discounts. More and more, customers are skipping the rush and shopping in their pyjamas for both Black Friday but especially for Cyber Monday. They can’t wait to take advantage of the tremendous sales that are possible at […]

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7 strategies to increase your online revenue using ecommerce personalization

Joanne Burman
5th September 2018

7 strategies to increase your online revenue using ecommerce personalization Implementing the following 7 strategies for ecommerce personalization can be one of the most cost beneficial decisions you can make towards increasing your online revenue, improving your online conversion and building a loyal and happy customer base. Many businesses are finding it difficult to overcome […]

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How to be like Amazon

Elena Ruiz
4th September 2018

How to be like Amazon Amazon is widely recognized as the original personalization pioneer. For over five years, Amazon has prompted case studies and headlines about the way it uses personalization and recommendations to live every marketer’s dream: showing the right person the right thing, at the right time. This relevance in shopping has been demonstrated to increase revenue and conversion time after time. […]

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Customer Lifecycle Personalization

Elena Ruiz
1st August 2018

How to use personalization to attract and retain customers over time What is the customer lifecycle? When a customer lands on your site for the first time, they have just stepped into the first part of an important process: the customer lifecycle. Marketers do everything they can to get customers to progress as quickly as […]

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