Category: Customer Lifecycle

5 Key Ecommerce Personalization Benefits

Joanne Burman
9th August 2019

Everyone has experienced personalization through retail product recommendations like those from Amazon, but you may not know there are many more personalization options available than the ‘people who viewed this, also purchased this’ recommendations you will be familiar with from Amazon. Personalization Benefits The benefits of personalization based on the 5S benefits of digital marketing […]

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Three Effective Personalized Valentine’s Day Campaigns

Elena Ruiz
24th February 2019

Win Your Customers’ Hearts By Showing Some Personalized Love This Valentine’s Day Valentine’s Day is a brilliant opportunity to capture your customers’ hearts and show them how they can show some love to that special someone in their lives. Don’t miss out — this annual event is often overlooked by retailers, but it’s a perfect chance to […]

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How To Get To The Top Of Your Customer’s Wishlist This Holiday Season

Joanne Burman
14th December 2018

The holiday season is almost here and the world is filled with wishlists. It’s the time of the year every retailer waits for!  Let’s face it, people just spend more during the festive season, a lot more. The Christmas trees are up and the festive feeling just encourages people to feel generous and to celebrate […]

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How to Measure Success with Ecommerce Personalization

Elena Ruiz
3rd December 2018

The ability to measure success should be the key focus of any ecommerce specialist. One of the most important factors behind choosing any Ecommerce Personalization Solution is being able to measure the success of your site. It’s crucial to understand what your customers are experiencing on your site, and how it contributes to them making […]

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Three Ways to Make the Most Out of Black Friday/Cyber Monday

Elena Ruiz
6th November 2018

It’s the most wonderful time of the year! Black Friday and Cyber Monday are renowned for huge deals and discounts. More and more, customers are skipping the rush and shopping in their pyjamas for both Black Friday but especially for Cyber Monday. They can’t wait to take advantage of the tremendous sales that are possible at […]

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How to Create the Perfect Segments for Your Business

Elena Ruiz
16th October 2018

There is so much more than Male/Female campaigns As a success manager at an award-winning eCommerce personalization software, I see a lot of personalization trends, habits, and practices. Even as just a regular, online shopper in my day-to-day life, I get exposed to a lot of personalization. And do you know what always impresses me […]

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7 strategies to increase your online revenue using ecommerce personalization

Joanne Burman
5th September 2018

7 strategies to increase your online revenue using ecommerce personalization Implementing the following 7 strategies for ecommerce personalization can be one of the most cost beneficial decisions you can make towards increasing your online revenue, improving your online conversion and building a loyal and happy customer base. Many businesses are finding it difficult to overcome […]

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Best practice on which areas of your website to personalize and why

Joanne Burman
5th September 2018

Personalization placement is key to delivering a great online customer experience. This can be applied across your entire website and not just within your ecommerce sales funnel. Jeff Bezos’s vision for personalizing customers online experience back in 1998 has become a reality for many ecommerce sites and is fast becoming a game changer for online […]

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Customer Lifecycle Personalization

Elena Ruiz
1st August 2018

How to use personalization to attract and retain customers over time What is the customer lifecycle? When a customer lands on your site for the first time, they have just stepped into the first part of an important process: the customer lifecycle. Marketers do everything they can to get customers to progress as quickly as […]

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