Increasing the average order value, or AOV, is the other of the two methods you can use to increase your monthly revenue. Inspire your visitors to buy slightly more, or slightly more up-market products, using a clever combination of opportunity and incentive. There are three different strategies to achieve this goal. 1. CROSS SELLS Cross […]
Everyone has experienced personalization through retail product recommendations like those from Amazon, but you may not know there are many more personalization options available than the ‘people who viewed this, also purchased this’ recommendations you will be familiar with from Amazon. Personalization Benefits The benefits of personalization based on the 5S benefits of digital marketing […]
Ecommerce personalization is no longer a buzz word only heard at the latest ecommerce expo presentation, it’s now a fundamental key element of any successful ecommerce strategy. I have friends who will only buy their goods from certain high street brands and when asked why, always come back with the same three reasons. The helpfulness […]
Why The Need For Ecommerce Personalization? Too many retail businesses, despite large customer acquisition costs are still experiencing poor conversion rates, lack of customer loyalty and insight into their visitor’s onsite requirements. If your business has a poor or a static online conversion rate, the high cost to acquire new customers to your site can […]
Win Your Customers’ Hearts By Showing Some Personalized Love This Valentine’s Day Valentine’s Day is a brilliant opportunity to capture your customers’ hearts and show them how they can show some love to that special someone in their lives. Don’t miss out — this annual event is often overlooked by retailers, but it’s a perfect chance to […]
The holiday season is almost here and the world is filled with wishlists. It’s the time of the year every retailer waits for! Let’s face it, people just spend more during the festive season, a lot more. The Christmas trees are up and the festive feeling just encourages people to feel generous and to celebrate […]
Ecommerce B2B Personalization is more important than ever B2B Personalization is staggeringly more effective than giving visitors a flat, generic experience. 80% of B2B businesses surveyed said that personalizing their website was more effective in reaching their company’s objectives than unpersonalized content. But personalization for B2Bs has not been a widely adopted strategy, so far. […]
Do you have an eye for quality, a taste for luxury? Do you prefer a human feel, with a focus on quality over quantity? Are you interested in supporting creative people all over the world? Then you and JewelStreet have something in common. JewelStreet’s story JewelStreet is an online platform with over five hundred jewellery […]
How to be like Amazon Amazon is widely recognized as the original personalization pioneer. For over five years, Amazon has prompted case studies and headlines about the way it uses personalization and recommendations to live every marketer’s dream: showing the right person the right thing, at the right time. This relevance in shopping has been demonstrated to increase revenue and conversion time after time. […]
How my wishlist has changed For the last few years I have worked in the retail sector, and my experience of Ecommerce personalization platforms had until recently left me nervous about my readiness to embrace this new technology. Hours of unplanned development integration, the feeling of being cast into a support ticketing system black hole […]