How to be like Amazon Amazon is widely recognized as the original personalization pioneer. For over five years, Amazon has prompted case studies and headlines about the way it uses personalization and recommendations to live every marketer’s dream: showing the right person the right thing, at the right time. This relevance in shopping has been demonstrated to increase revenue and conversion time after time. […]
How my wishlist has changed For the last few years I have worked in the retail sector, and my experience of Ecommerce personalization platforms had until recently left me nervous about my readiness to embrace this new technology. Hours of unplanned development integration, the feeling of being cast into a support ticketing system black hole […]
The question on every Marketing Manager’s mind is ‘How does ecommerce personalization effect online sales? Customer’s ever growing demand for better user experiences has led to the growth in the collection, analysis and use of big data to tailor online experiences. According to eMarketer, the amount of ecommerce sales worldwide is projected to reach $2trillion […]
Dear Retailers… …if you’re viewing this infographic the likelihood is that, like many other ecommerce retailers out there, you’re getting a high amount of traffic to your site but not converting those browsers into buyers. This infographic highlights the 5 main areas Retailers need to focus on when understanding why they are losing customers and […]
Christmas is just around the corner, that means marketing departments are getting ready to run campaigns that have been developed for months.