Category: Customer Loyalty

Ecommerce Personalization and its effect on online sales

Dr Paul Gibson
13th June 2017

The question on every Marketing Manager’s mind is ‘How does ecommerce personalization effect online sales? Customer’s ever growing demand for better user experiences has led to the growth in the collection, analysis and use of big data to tailor online experiences. According to eMarketer, the amount of ecommerce sales worldwide is projected to reach $2trillion […]

Learn More

Maybe this is why Retailers are losing customers

Dr Paul Gibson
13th June 2017

Dear Retailers… …if you’re viewing this infographic the likelihood is that, like many other ecommerce retailers out there, you’re getting a high amount of traffic to your site but not converting those browsers into buyers. This infographic highlights the 5 main areas Retailers need to focus on when understanding why they are losing customers and […]

Learn More