Category: Data Analytics

Time to Get Up Close And Personal With Your Online Customers

Joanne Burman
25th July 2019

Why The Need For Ecommerce Personalization? Too many retail businesses, despite large customer acquisition costs are still experiencing poor conversion rates, lack of customer loyalty and insight into their visitor’s onsite requirements. If your business has a poor or a static online conversion rate, the high cost to acquire new customers to your site can […]

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The Monster Under Every Marketer’s Bed

Elena Ruiz
24th October 2018

How can you overcome the problem all marketers fear? Big Data. The very mention of this phrase send shivers down every marketer’s spine. This Halloween, don’t be afraid of that skeleton in your closet! Learn three ways how you can use this technology to your advantage. 1. Spooktacular Insights Big data can tell you what […]

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7 strategies to increase your online revenue using ecommerce personalization

Joanne Burman
5th September 2018

7 strategies to increase your online revenue using ecommerce personalization Implementing the following 7 strategies for ecommerce personalization can be one of the most cost beneficial decisions you can make towards increasing your online revenue, improving your online conversion and building a loyal and happy customer base. Many businesses are finding it difficult to overcome […]

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Best practice on which areas of your website to personalize and why

Joanne Burman
5th September 2018

Personalization placement is key to delivering a great online customer experience. This can be applied across your entire website and not just within your ecommerce sales funnel. Jeff Bezos’s vision for personalizing customers online experience back in 1998 has become a reality for many ecommerce sites and is fast becoming a game changer for online […]

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