Category: Personalization advice

Mr. Clarity Helps to Explain How to Increase Online Sales

Joanne Burman
27th March 2020

When B2C or B2B marketing and ecommerce professionals research ecommerce personalization platforms such as PureClarity, one of the biggest barriers to purchase is that technical jargon can often cloud the benefits of implementation to increase online sales. However, it is knowledge of customers & products, and not the technology that is the main requirement for […]

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Three Ways to Increase Your Online Conversion Rate with Ecommerce Personalization

Joanne Burman
4th December 2019

WHY INCREASE CONVERSION RATE? Increasing the conversion rate is one of the two methods you can use to increase your monthly revenue. By using ecommerce personalization, you can ensure you’re showing the right product or promotion to the right person, at just the right time, turning potential browsers into definite buyers. There are three different […]

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Maximize Your Christmas Revenue With Ecommerce Personalization

Joanne Burman
2nd October 2019

The Gift That Keeps on Giving If there is one gift that you can give your business this Christmas, it’s the guarantee of fantastic Christmas revenue that will be generated by using Ecommerce Personalization. What is Ecommerce Personalization? In a nutshell, Ecommerce Personalization technology software, such as PureClarity, is built on AI ad Big Data […]

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The Art of Effective Personalized Online Merchandising

Joanne Burman
11th September 2019

The changing behavior of online shoppers has quickly outlined the need for personalized online merchandising. No more do customers permit generic, broad holiday and sale campaigns persuade them to buy – your campaigns need to be tailored, relevant and personalized or else they’ll find those perfect products elsewhere. Everywhere on your site is an opportunity […]

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Artificial Intelligence: The Backbone of Effective Ecommerce Personalization

Joanne Burman
12th August 2019

One of the questions we are often asked is how the Artificial Intelligence from PureClarity works. Below is a simple guide that explains how it works and how it is used to provide your online customers with a highly personalized online shopping experience. AI and Big Data Technology PureClarity is built on AI (Artificial Intelligence) […]

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EXAMPLES OF EFFECTIVE PERSONALIZED MERCHANDISING ZONES

Joanne Burman
9th August 2019

Any ecommerce site will have areas on each page where personalized content can be used. These areas are referred to as Zones. This personalized merchandising can take the form of banners, carousels, personalized product, category and brand recommendations or even HTML. Optimal Zone placement is key to maximizing your conversion rate. Here we give ideas […]

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3 Key Ways to Increase Your Average Order Value

Joanne Burman
9th August 2019

Increasing the average order value, or AOV, is the other of the two methods you can use to increase your monthly revenue. Inspire your visitors to buy slightly more, or slightly more up-market products, using a clever combination of opportunity and incentive. There are three different strategies to achieve this goal. 1. CROSS SELLS Cross […]

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5 Key Ecommerce Personalization Benefits

Joanne Burman
9th August 2019

Everyone has experienced personalization through retail product recommendations like those from Amazon, but you may not know there are many more personalization options available than the ‘people who viewed this, also purchased this’ recommendations you will be familiar with from Amazon. Personalization Benefits The benefits of personalization based on the 5S benefits of digital marketing […]

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Time to Get Up Close And Personal With Your Online Customers

Joanne Burman
25th July 2019

Why The Need For Ecommerce Personalization? Too many retail businesses, despite large customer acquisition costs are still experiencing poor conversion rates, lack of customer loyalty and insight into their visitor’s onsite requirements. If your business has a poor or a static online conversion rate, the high cost to acquire new customers to your site can […]

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How To Get To The Top Of Your Customer’s Wishlist This Holiday Season

Joanne Burman
14th December 2018

The holiday season is almost here and the world is filled with wishlists. It’s the time of the year every retailer waits for!  Let’s face it, people just spend more during the festive season, a lot more. The Christmas trees are up and the festive feeling just encourages people to feel generous and to celebrate […]

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