Category: Personalization advice

Artificial Intelligence: The Backbone of Effective Ecommerce Personalization

Joanne Burman
12th August 2019

One of the questions we are often asked is how the Artificial Intelligence from PureClarity works. Below is a simple guide that explains how it works and how it is used to provide your online customers with a highly personalized online shopping experience. AI and Big Data Technology PureClarity is built on AI (Artificial Intelligence) […]

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EXAMPLES OF EFFECTIVE PERSONALIZED MERCHANDISING ZONES

Joanne Burman
9th August 2019

Any ecommerce site will have areas on each page where personalized content can be used. These areas are referred to as Zones. This personalized merchandising can take the form of banners, carousels, personalized product, category and brand recommendations or even HTML. Optimal Zone placement is key to maximizing your conversion rate. Here we give ideas […]

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3 Key Ways to Increase Your Average Order Value

Joanne Burman
9th August 2019

Increasing the average order value, or AOV, is the other of the two methods you can use to increase your monthly revenue. Inspire your visitors to buy slightly more, or slightly more up-market products, using a clever combination of opportunity and incentive. There are three different strategies to achieve this goal. 1. CROSS SELLS Cross […]

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5 Key Ecommerce Personalization Benefits

Joanne Burman
9th August 2019

Everyone has experienced personalization through retail product recommendations like those from Amazon, but you may not know there are many more personalization options available than the ‘people who viewed this, also purchased this’ recommendations you will be familiar with from Amazon. Personalization Benefits The benefits of personalization based on the 5S benefits of digital marketing […]

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Time to Get Up Close And Personal With Your Online Customers

Joanne Burman
25th July 2019

Why The Need For Ecommerce Personalization? Too many retail businesses, despite large customer acquisition costs are still experiencing poor conversion rates, lack of customer loyalty and insight into their visitor’s onsite requirements. If your business has a poor or a static online conversion rate, the high cost to acquire new customers to your site can […]

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How To Get To The Top Of Your Customer’s Wishlist This Holiday Season

Joanne Burman
14th December 2018

The holiday season is almost here and the world is filled with wishlists. It’s the time of the year every retailer waits for!  Let’s face it, people just spend more during the festive season, a lot more. The Christmas trees are up and the festive feeling just encourages people to feel generous and to celebrate […]

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There’s No Place Like Home(wares and Gift Stores)

Elena Ruiz
12th December 2018

There’s nothing more personal than a gift. Carefully thinking about what product will surprise, delight, and inspire the gift recipient is one of the most thoughtful things anyone can do for another. Whether for birthdays, anniversaries, or any other gift-giving occasion, it’s paramount that shops do their best to tailor their selection to give each […]

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How to Measure Success with Ecommerce Personalization

Elena Ruiz
3rd December 2018

The ability to measure success should be the key focus of any ecommerce specialist. One of the most important factors behind choosing any Ecommerce Personalization Solution is being able to measure the success of your site. It’s crucial to understand what your customers are experiencing on your site, and how it contributes to them making […]

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Take Advantage of the Dark, Cold Days with Ecommerce Personalization

Elena Ruiz
28th November 2018

Businesses can use the bad weather to their online advantage with ecommerce personalization Last weekend I had plans to go into town and do some well planned early Christmas shopping. I took one look outside the window and changed my plans. Instead of heading out into the dreary, cold, miserable day, I got back into […]

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Why Real-Time Personalization Is Critical for Survival Online

Joanne Burman
9th November 2018

The growth in consumer demand for real-time personalization is at an all time high. It’s a fact, customers are not only becoming more connected, they are also becoming more informed, empowered, impatient, demanding and unpredictable. It’s an ever-changing tide of consumer behavior when you consider the sheer volume of options consumers have when in the market for […]

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