Category: Personalization advice

Take Advantage of the Dark, Cold Days with Ecommerce Personalization

Elena Ruiz
28th November 2018

Businesses can use the bad weather to their online advantage with ecommerce personalization Last weekend I had plans to go into town and do some well planned early Christmas shopping. I took one look outside the window and changed my plans. Instead of heading out into the dreary, cold, miserable day, I got back into […]

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Why Real-Time Personalization Is Critical for Survival Online

Joanne Burman
9th November 2018

The growth in consumer demand for real-time personalization is at an all time high. It’s a fact, customers are not only becoming more connected, they are also becoming more informed, empowered, impatient, demanding and unpredictable. It’s an ever-changing tide of consumer behavior when you consider the sheer volume of options consumers have when in the market for […]

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12 Troubles of Online Conversion

Joanne Burman
6th November 2018

12 Troubles of Online Conversion The Growing Demands Of The Online Visitor As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double the $3.551 trillion of the global spending in 2015, accounting for 12.4% of the total retail sales.  It is also forecast that retail giants Amazon, Alibaba and eBay […]

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The One Personalization Practice You Should Always Do

Elena Ruiz
24th October 2018

Do you use this personalization strategy? What does Amazon do incredibly well, to the tune of 178 billion dollars in 2017 in revenue? How does Netflix stay on top of its game, with significant increases in subscribers every quarter? What does every successful e-tailer do that makes them come out on top every time? Here’s a hint : All […]

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Four ways to make the most of the holiday season

Elena Ruiz
27th September 2018

The holiday season is one of the biggest times of the year for retailers. Many more customers than normal will flood your stores, looking for that perfect gift (or even just browsing to treat themselves!). People are more likely to spend, and more likely to spend more. Personalization is a great way to have a […]

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7 strategies to increase your online revenue using ecommerce personalization

Joanne Burman
5th September 2018

7 strategies to increase your online revenue using ecommerce personalization Implementing the following 7 strategies for ecommerce personalization can be one of the most cost beneficial decisions you can make towards increasing your online revenue, improving your online conversion and building a loyal and happy customer base. Many businesses are finding it difficult to overcome […]

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Best practice on which areas of your website to personalize and why

Joanne Burman
5th September 2018

Personalization placement is key to delivering a great online customer experience. This can be applied across your entire website and not just within your ecommerce sales funnel. Jeff Bezos’s vision for personalizing customers online experience back in 1998 has become a reality for many ecommerce sites and is fast becoming a game changer for online […]

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How to be like Amazon

Elena Ruiz
4th September 2018

How to be like Amazon Amazon is widely recognized as the original personalization pioneer. For over five years, Amazon has prompted case studies and headlines about the way it uses personalization and recommendations to live every marketer’s dream: showing the right person the right thing, at the right time. This relevance in shopping has been demonstrated to increase revenue and conversion time after time. […]

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Buyer’s guide to ecommerce personalization 2018

Joanne Burman
10th August 2018

The buyer’s guide to ecommerce personalization 2018 Working in partnership with Smart Insights, PureClarity has created a comprehensive buyer’s guide to ecommerce personalization. Providing market best practices and top tips this guide covers all aspects that need considering when selecting the right platform for your business. Download your free buyer’s guide to Ecommerce Personalization here   […]

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Seven pitfalls to avoid when you personalize

Elena Ruiz
30th July 2018

Ecommerce personalization pitfalls – how to identify and fix them Personalizing your site is one of the most effective ways to transform your site from a flat, static platform to a live, dynamic and responsive tool for your customers to find exactly what they need. However, with so many tools and features out there it […]

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