Category: Personalization advice

Ecommerce Personalization and its effect on online sales

Dr Paul Gibson
13th June 2017

The question on every Marketing Manager’s mind is ‘How does ecommerce personalization effect online sales? Customer’s ever growing demand for better user experiences has led to the growth in the collection, analysis and use of big data to tailor online experiences. According to eMarketer, the amount of ecommerce sales worldwide is projected to reach $2trillion […]

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3 Steps to The Perfect Shopping Cart – The Basics.

Dr Paul Gibson
9th February 2017

This series of 3 posts will guide you through how to optimize your shopping cart and increase your conversions. I will talk you through the basics, upselling and finally how to re-engage customers who abandon. #1 The Basics The first post in this series is all about the basics; the fundamental things you need to […]

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10 Myths About Ecommerce Personalization

Dr Paul Gibson
10th September 2016

First of all, I will give you my interpretation of Ecommerce Personalisation. Many years ago before the birth of ecommerce and indeed most 20-year-olds, you could walk into a shop and would be usually addressed by your first name.

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How To Reduce Shopping Cart Abandonment

Dr Paul Gibson
6th July 2015

How To Reduce Shopping Cart Abandonment Shopping cart abandonment remains a major ecommerce concern today and still provides online retailers of all sizes a rather large headache. Statistically speaking, on average only 3 out of a 100 website visitors go on to make a purchase with a large proportion of those actually abandoning the website […]

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