Category: Personalization advice

10 Myths About Ecommerce Personalization

Dr Paul Gibson
10th September 2016

First of all, I will give you my interpretation of Ecommerce Personalisation. Many years ago before the birth of ecommerce and indeed most 20-year-olds, you could walk into a shop and would be usually addressed by your first name.

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How To Reduce Shopping Cart Abandonment

Dr Paul Gibson
6th July 2015

How To Reduce Shopping Cart Abandonment Shopping cart abandonment remains a major ecommerce concern today and still provides online retailers of all sizes a rather large headache. Statistically speaking, on average only 3 out of a 100 website visitors go on to make a purchase with a large proportion of those actually abandoning the website […]

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