Category: Personalization

Mr. Clarity Helps to Explain How to Increase Online Sales

Joanne Burman
27th March 2020

When B2C or B2B marketing and ecommerce professionals research ecommerce personalization platforms such as PureClarity, one of the biggest barriers to purchase is that technical jargon can often cloud the benefits of implementation to increase online sales. However, it is knowledge of customers & products, and not the technology that is the main requirement for […]

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PureClarity Technology Partnership with X-Cart

Joanne Burman
14th February 2020

PureClarity is delighted to announce that it has recently added X-Cart to its portfolio of Technology Partners. X-Cart is a commercial open source shopping cart platform which allows users to create their own online store with a few simple steps.  PureClarity is the only ecommerce personalisation provider to X-Cart and allows users to create a […]

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Don’t let Valentines Day be the only day you show your customers love

Joanne Burman
11th February 2020

With February being the month of love and celebrating the tradition of Valentine’s day, what better than to start to show your customers more love and attention. But why wait for February 14th? What do you do for the person you love? Cherish and support them and practically go the ends of the earth to […]

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Three Ways to Increase Your Online Conversion Rate with Ecommerce Personalization

Joanne Burman
4th December 2019

WHY INCREASE CONVERSION RATE? Increasing the conversion rate is one of the two methods you can use to increase your monthly revenue. By using ecommerce personalization, you can ensure you’re showing the right product or promotion to the right person, at just the right time, turning potential browsers into definite buyers. There are three different […]

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The AI Intelligence Behind PureClarity

Joanne Burman
1st November 2019

If you have been considering implementing Ecommerce Personalization into your websites tech-stack, then here is why PureClarity is the perfect solution. Why PureClarity? PureClarity’s AI Driven Ecommerce Personalization Engine has been developed over the last 6 years by a team of dedicated development engineers,  data analysts, ecommerce specialists and qualified technical teams who specialise in […]

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Meet Andre de Gaye – Our New Strategic Partnership Manager

Joanne Burman
4th October 2019

PureClarity would like to welcome Andre aboard the PureClarity team. Based out of the PureClarity HQ in York Andre has joined us as Strategic Partnership Manager. To get to know Andre a little better we thought we would put him under the spotlight. Andre agreed do a quick fire round of questions with me, so […]

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Maximize Your Christmas Revenue With Ecommerce Personalization

Joanne Burman
2nd October 2019

The Gift That Keeps on Giving If there is one gift that you can give your business this Christmas, it’s the guarantee of fantastic Christmas revenue that will be generated by using Ecommerce Personalization. What is Ecommerce Personalization? In a nutshell, Ecommerce Personalization technology software, such as PureClarity, is built on AI ad Big Data […]

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Three Winning B2B Personalization Strategies for AI Driven Recommenders

Joanne Burman
11th September 2019

B2B Companies and their clients have the same goal: for the client to go home happy, having purchased the perfect product. Use the best recommendation strategies for each customer that comes onto your site and maximize the chances of that happy outcome. Here we’ll discuss three key B2B strategies: the cross-sell, the buy-again, and the […]

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The Art of Effective Personalized Online Merchandising

Joanne Burman
11th September 2019

The changing behavior of online shoppers has quickly outlined the need for personalized online merchandising. No more do customers permit generic, broad holiday and sale campaigns persuade them to buy – your campaigns need to be tailored, relevant and personalized or else they’ll find those perfect products elsewhere. Everywhere on your site is an opportunity […]

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