Category: Personalization

The AI Intelligence Behind PureClarity

Joanne Burman
1st November 2019

If you have been considering implementing Ecommerce Personalization into your websites tech-stack, then here is why PureClarity is the perfect solution. Why PureClarity? PureClarity’s AI Driven Ecommerce Personalization Engine has been developed over the last 6 years by a team of dedicated development engineers,  data analysts, ecommerce specialists and qualified technical teams who specialise in […]

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Meet Andre de Gaye – Our New Strategic Partnership Manager

Joanne Burman
4th October 2019

PureClarity would like to welcome Andre aboard the PureClarity team. Based out of the PureClarity HQ in York Andre has joined us as Strategic Partnership Manager. To get to know Andre a little better we thought we would put him under the spotlight. Andre agreed do a quick fire round of questions with me, so […]

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Maximize Your Christmas Revenue With Ecommerce Personalization

Joanne Burman
2nd October 2019

The Gift That Keeps on Giving If there is one gift that you can give your business this Christmas, it’s the guarantee of fantastic Christmas revenue that will be generated by using Ecommerce Personalization. What is Ecommerce Personalization? In a nutshell, Ecommerce Personalization technology software, such as PureClarity, is built on AI ad Big Data […]

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Three Winning B2B Personalization Strategies for AI Driven Recommenders

Joanne Burman
11th September 2019

B2B Companies and their clients have the same goal: for the client to go home happy, having purchased the perfect product. Use the best recommendation strategies for each customer that comes onto your site and maximize the chances of that happy outcome. Here we’ll discuss three key B2B strategies: the cross-sell, the buy-again, and the […]

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The Art of Effective Personalized Online Merchandising

Joanne Burman
11th September 2019

The changing behavior of online shoppers has quickly outlined the need for personalized online merchandising. No more do customers permit generic, broad holiday and sale campaigns persuade them to buy – your campaigns need to be tailored, relevant and personalized or else they’ll find those perfect products elsewhere. Everywhere on your site is an opportunity […]

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Partnering for Success

Joanne Burman
4th September 2019

Partnering with the evolving world of technology The digital market is evolving at such an astounding rate that any business can find it hard to keep up and know about new technology developments.  In the agency world there is a constant need to be scalable to not only attract, but also successfully service, new clients […]

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Artificial Intelligence: The Backbone of Effective Ecommerce Personalization

Joanne Burman
12th August 2019

One of the questions we are often asked is how the Artificial Intelligence from PureClarity works. Below is a simple guide that explains how it works and how it is used to provide your online customers with a highly personalized online shopping experience. AI and Big Data Technology PureClarity is built on AI (Artificial Intelligence) […]

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EXAMPLES OF EFFECTIVE PERSONALIZED MERCHANDISING ZONES

Joanne Burman
9th August 2019

Any ecommerce site will have areas on each page where personalized content can be used. These areas are referred to as Zones. This personalized merchandising can take the form of banners, carousels, personalized product, category and brand recommendations or even HTML. Optimal Zone placement is key to maximizing your conversion rate. Here we give ideas […]

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3 Key Ways to Increase Your Average Order Value

Joanne Burman
9th August 2019

Increasing the average order value, or AOV, is the other of the two methods you can use to increase your monthly revenue. Inspire your visitors to buy slightly more, or slightly more up-market products, using a clever combination of opportunity and incentive. There are three different strategies to achieve this goal. 1. CROSS SELLS Cross […]

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5 Key Ecommerce Personalization Benefits

Joanne Burman
9th August 2019

Everyone has experienced personalization through retail product recommendations like those from Amazon, but you may not know there are many more personalization options available than the ‘people who viewed this, also purchased this’ recommendations you will be familiar with from Amazon. Personalization Benefits The benefits of personalization based on the 5S benefits of digital marketing […]

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