Category: Customer Segmentation

3 Key Ways to Increase Your Average Order Value

Joanne Burman
9th August 2019

Increasing the average order value, or AOV, is the other of the two methods you can use to increase your monthly revenue. Inspire your visitors to buy slightly more, or slightly more up-market products, using a clever combination of opportunity and incentive. There are three different strategies to achieve this goal. 1. CROSS SELLS Cross […]

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Time to Get Up Close And Personal With Your Online Customers

Joanne Burman
25th July 2019

Why The Need For Ecommerce Personalization? Too many retail businesses, despite large customer acquisition costs are still experiencing poor conversion rates, lack of customer loyalty and insight into their visitor’s onsite requirements. If your business has a poor or a static online conversion rate, the high cost to acquire new customers to your site can […]

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Key Features Putting Ecommerce Personalization To The Top Of The Retail Agenda

Joanne Burman
15th January 2019

Many retail businesses, despite spending a huge amount on driving new traffic to their websites are still experiencing poor conversion rates and lack of insight into their visitors requirements. The growth in consumer demand for real-time personalization is at an all-time high. It’s a fact, customers are not only becoming more connected, they are also becoming […]

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How Ecommerce Personalization Will Be Your 2019 Online Game Changer

Joanne Burman
20th December 2018

Coming towards the end of 2018 many businesses will be reviewing their actual online sales performance versus the final Q4 forecast. Even accounting for the weekend left before Christmas for last minute panic buying to bump up the December figures, many businesses will at this point have a good idea of where the year will […]

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How Personalization Is Changing the Beauty Industry

Elena Ruiz
20th December 2018

Beauty is one of the biggest and fastest growing industries today, forecast to grow up to 21.1% in the next five years alone. As the retail world shifts to incorporate a strong online presence, especially as video reviews and social media posts take over the beauty world, buying new products for beauty is just one […]

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How to Create the Perfect Segments for Your Business

Elena Ruiz
16th October 2018

There is so much more than Male/Female campaigns As a success manager at an award-winning eCommerce personalization software, I see a lot of personalization trends, habits, and practices. Even as just a regular, online shopper in my day-to-day life, I get exposed to a lot of personalization. And do you know what always impresses me […]

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Four ways to make the most of the holiday season

Elena Ruiz
27th September 2018

The holiday season is one of the biggest times of the year for retailers. Many more customers than normal will flood your stores, looking for that perfect gift (or even just browsing to treat themselves!). People are more likely to spend, and more likely to spend more. Personalization is a great way to have a […]

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Best practice on which areas of your website to personalize and why

Joanne Burman
5th September 2018

Personalization placement is key to delivering a great online customer experience. This can be applied across your entire website and not just within your ecommerce sales funnel. Jeff Bezos’s vision for personalizing customers online experience back in 1998 has become a reality for many ecommerce sites and is fast becoming a game changer for online […]

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Segmenting your audience for personalization

Joanne Burman
28th August 2018

14 ways to segment your target audience for effective ecommerce personalization Customer segmentation shows approaches to grouping prospects and customers to deliver more relevant communications and offers and so give better response rates to these communications. In the marketing arena personalization is a term often misused for segmentation. Personalization and segmentation, while both valuable tools […]

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