Category: Personalization

What is Ecommerce Personalization?

Dr Paul Gibson
19th March 2017

‘The collection of data from website visitors and the analysis and the use of this data to not only segment customers into multiple profiles, but to show real-time personalized recommendations and relevant products to each individual based on their activity and the activity of similar people.’

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3 Steps to The Perfect Shopping Cart – The Basics.

Dr Paul Gibson
9th February 2017

This series of 3 posts will guide you through how to optimize your shopping cart and increase your conversions. I will talk you through the basics, upselling and finally how to re-engage customers who abandon. #1 The Basics The first post in this series is all about the basics; the fundamental things you need to […]

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Defining Your Ecommerce Merchandising Zones

Dr Paul Gibson
2nd February 2017

Merchandising zones are essentially spaces (or <div>’s) on your website where you would like to surface personalized content. Merchandising zones can contain images, carousels, product recommenders or HTML depending on the type of content you want to appear. The first exercise when developing your site’s personalization strategy is defining exactly where these zones should go. […]

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10 Myths About Ecommerce Personalization

Dr Paul Gibson
10th September 2016

First of all, I will give you my interpretation of Ecommerce Personalisation. Many years ago before the birth of ecommerce and indeed most 20-year-olds, you could walk into a shop and would be usually addressed by your first name.

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Generalisation vs Personalization

Dr Paul Gibson
9th October 2015

‘The collection of data from website visitors and the analysis and the use of this data to not only segment customers into multiple profiles, but to show real-time personalized recommendations and relevant products to each individual based on their activity and the activity of similar people.’

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How To Reduce Shopping Cart Abandonment

Dr Paul Gibson
6th July 2015

How To Reduce Shopping Cart Abandonment Shopping cart abandonment remains a major ecommerce concern today and still provides online retailers of all sizes a rather large headache. Statistically speaking, on average only 3 out of a 100 website visitors go on to make a purchase with a large proportion of those actually abandoning the website […]

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