Category: Personalization

Referrals Reap Rewards

Joanne Burman
16th July 2018

PureClarity Partner Referral Program Word of mouth has since time immemorial been essential for growing a business. An astonishing 84% of business to business transactions are conducted due to referrals. It’s time to coin a new phrase that instead of points making prizes, it’s now that referrals reap rewards with PureClaritys Partner Referral Program. If […]

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GDPR: Not just another four-letter word

Elena Ruiz
5th July 2018

Back in May, the word on everyone’s lips was GDPR. The General Data Protection Regulation (GDPR)  was googled more often than Beyoncé. Not many people really understood why they were receiving an email from a service provider they signed up to back in 2009 asking them to please opt-in to future email communications. With personal […]

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It’s Time To Get Personal

Joanne Burman
28th June 2018

The profile of the high street is ever changing Today we hear the word ‘personalization’ and it holds many guises, but I feel it’s important to put this into context when writing about the trends of our online consumers. We have over the last couple of years seen the shape of our ‘high street’ change […]

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Why SaaS Support Matters

Elena Ruiz
27th June 2018

It doesn’t matter how revolutionary or ground-breaking your product is. If you can’t support your clients through free trials, implementation, configuration and beyond, they won’t stay for long. What distinguishes SaaS from other business models is the necessity to not only acquire customers, but also retain them. While product innovation is certainly important, it might […]

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Revisiting My Ecommerce Personalization Wish List

Joanne Burman
5th June 2018

How my wishlist has changed For the last few years I have worked in the retail sector, and my experience of Ecommerce personalization platforms had until recently left me nervous about my readiness to embrace this new technology. Hours of unplanned development integration, the feeling of being cast into a support ticketing system black hole […]

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Ecommerce Personalization and its effect on online sales

Dr Paul Gibson
13th June 2017

The question on every Marketing Manager’s mind is ‘How does ecommerce personalization effect online sales? Customer’s ever growing demand for better user experiences has led to the growth in the collection, analysis and use of big data to tailor online experiences. According to eMarketer, the amount of ecommerce sales worldwide is projected to reach $2trillion […]

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Maybe this is why Retailers are losing customers

Dr Paul Gibson
13th June 2017

Dear Retailers… …if you’re viewing this infographic the likelihood is that, like many other ecommerce retailers out there, you’re getting a high amount of traffic to your site but not converting those browsers into buyers. This infographic highlights the 5 main areas Retailers need to focus on when understanding why they are losing customers and […]

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What is Ecommerce Personalization?

Dr Paul Gibson
19th March 2017

‘The collection of data from website visitors and the analysis and the use of this data to not only segment customers into multiple profiles, but to show real-time personalized recommendations and relevant products to each individual based on their activity and the activity of similar people.’

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3 Steps to The Perfect Shopping Cart – The Basics.

Dr Paul Gibson
9th February 2017

This series of 3 posts will guide you through how to optimize your shopping cart and increase your conversions. I will talk you through the basics, upselling and finally how to re-engage customers who abandon. #1 The Basics The first post in this series is all about the basics; the fundamental things you need to […]

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