Category: Personalization

Generalisation vs Personalization

Dr Paul Gibson
9th October 2015

‘The collection of data from website visitors and the analysis and the use of this data to not only segment customers into multiple profiles, but to show real-time personalized recommendations and relevant products to each individual based on their activity and the activity of similar people.’

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How To Reduce Shopping Cart Abandonment

Dr Paul Gibson
6th July 2015

How To Reduce Shopping Cart Abandonment Shopping cart abandonment remains a major ecommerce concern today and still provides online retailers of all sizes a rather large headache. Statistically speaking, on average only 3 out of a 100 website visitors go on to make a purchase with a large proportion of those actually abandoning the website […]

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