Category: Personalized Recommenders

Three Ways to Increase Your Online Conversion Rate with Ecommerce Personalization

Joanne Burman
4th December 2019

WHY INCREASE CONVERSION RATE? Increasing the conversion rate is one of the two methods you can use to increase your monthly revenue. By using ecommerce personalization, you can ensure you’re showing the right product or promotion to the right person, at just the right time, turning potential browsers into definite buyers. There are three different […]

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The AI Intelligence Behind PureClarity

Joanne Burman
1st November 2019

If you have been considering implementing Ecommerce Personalization into your websites tech-stack, then here is why PureClarity is the perfect solution. Why PureClarity? PureClarity’s AI Driven Ecommerce Personalization Engine has been developed over the last 6 years by a team of dedicated development engineers,  data analysts, ecommerce specialists and qualified technical teams who specialise in […]

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Maximize Your Christmas Revenue With Ecommerce Personalization

Joanne Burman
2nd October 2019

The Gift That Keeps on Giving If there is one gift that you can give your business this Christmas, it’s the guarantee of fantastic Christmas revenue that will be generated by using Ecommerce Personalization. What is Ecommerce Personalization? In a nutshell, Ecommerce Personalization technology software, such as PureClarity, is built on AI ad Big Data […]

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Three Winning B2B Personalization Strategies for AI Driven Recommenders

Joanne Burman
11th September 2019

B2B Companies and their clients have the same goal: for the client to go home happy, having purchased the perfect product. Use the best recommendation strategies for each customer that comes onto your site and maximize the chances of that happy outcome. Here we’ll discuss three key B2B strategies: the cross-sell, the buy-again, and the […]

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The Art of Effective Personalized Online Merchandising

Joanne Burman
11th September 2019

The changing behavior of online shoppers has quickly outlined the need for personalized online merchandising. No more do customers permit generic, broad holiday and sale campaigns persuade them to buy – your campaigns need to be tailored, relevant and personalized or else they’ll find those perfect products elsewhere. Everywhere on your site is an opportunity […]

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Artificial Intelligence: The Backbone of Effective Ecommerce Personalization

Joanne Burman
12th August 2019

One of the questions we are often asked is how the Artificial Intelligence from PureClarity works. Below is a simple guide that explains how it works and how it is used to provide your online customers with a highly personalized online shopping experience. AI and Big Data Technology PureClarity is built on AI (Artificial Intelligence) […]

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EXAMPLES OF EFFECTIVE PERSONALIZED MERCHANDISING ZONES

Joanne Burman
9th August 2019

Any ecommerce site will have areas on each page where personalized content can be used. These areas are referred to as Zones. This personalized merchandising can take the form of banners, carousels, personalized product, category and brand recommendations or even HTML. Optimal Zone placement is key to maximizing your conversion rate. Here we give ideas […]

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Ecommerce Personalization Drives Recognition, Relevance and Rewards

Joanne Burman
30th July 2019

Ecommerce personalization is no longer a buzz word only heard at the latest ecommerce expo presentation, it’s now a fundamental key element of any successful ecommerce strategy. I have friends who will only buy their goods from certain high street brands and when asked why, always come back with the same three reasons. The helpfulness […]

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Time to Get Up Close And Personal With Your Online Customers

Joanne Burman
25th July 2019

Why The Need For Ecommerce Personalization? Too many retail businesses, despite large customer acquisition costs are still experiencing poor conversion rates, lack of customer loyalty and insight into their visitor’s onsite requirements. If your business has a poor or a static online conversion rate, the high cost to acquire new customers to your site can […]

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