Category: Personalized Recommenders

Artificial Intelligence: The Backbone of Effective Ecommerce Personalization

Joanne Burman
12th August 2019

One of the questions we are often asked is how the Artificial Intelligence from PureClarity works. Below is a simple guide that explains how it works and how it is used to provide your online customers with a highly personalized online shopping experience. AI and Big Data Technology PureClarity is built on AI (Artificial Intelligence) […]

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EXAMPLES OF EFFECTIVE PERSONALIZED MERCHANDISING ZONES

Joanne Burman
9th August 2019

Any ecommerce site will have areas on each page where personalized content can be used. These areas are referred to as Zones. This personalized merchandising can take the form of banners, carousels, personalized product, category and brand recommendations or even HTML. Optimal Zone placement is key to maximizing your conversion rate. Here we give ideas […]

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Ecommerce Personalization Drives Recognition, Relevance and Rewards

Joanne Burman
30th July 2019

Ecommerce personalization is no longer a buzz word only heard at the latest ecommerce expo presentation, it’s now a fundamental key element of any successful ecommerce strategy. I have friends who will only buy their goods from certain high street brands and when asked why, always come back with the same three reasons. The helpfulness […]

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Time to Get Up Close And Personal With Your Online Customers

Joanne Burman
25th July 2019

Why The Need For Ecommerce Personalization? Too many retail businesses, despite large customer acquisition costs are still experiencing poor conversion rates, lack of customer loyalty and insight into their visitor’s onsite requirements. If your business has a poor or a static online conversion rate, the high cost to acquire new customers to your site can […]

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It’s No Contest When It Comes To Using Real-Time Recommenders!

Joanne Burman
20th March 2019

What once amazed the online shopper such as product page recommenders has quickly become the norm and an expectation. Online shopping is no longer a fad, it’s a lifestyle. The same rules apply to any website when a new visitor arrives. They will decide within the first few moments of landing on your homepage as to […]

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Key Features Putting Ecommerce Personalization To The Top Of The Retail Agenda

Joanne Burman
15th January 2019

Many retail businesses, despite spending a huge amount on driving new traffic to their websites are still experiencing poor conversion rates and lack of insight into their visitors requirements. The growth in consumer demand for real-time personalization is at an all-time high. It’s a fact, customers are not only becoming more connected, they are also becoming […]

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How Ecommerce Personalization Will Be Your 2019 Online Game Changer

Joanne Burman
20th December 2018

Coming towards the end of 2018 many businesses will be reviewing their actual online sales performance versus the final Q4 forecast. Even accounting for the weekend left before Christmas for last minute panic buying to bump up the December figures, many businesses will at this point have a good idea of where the year will […]

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AI-Driven Recommenders – The Power of Real-Time Ecommerce Personalization

Joanne Burman
20th November 2018

Online recommender engines  are becoming increasing popular across many sectors. What was once introduced by Amazon as a concept of ‘you may also like’ has now spread not only across retail but into TV and media, professional networks, music and social media networks. Online recommendations are the perfect tool for e-commerce professionals to increase their […]

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Four ways to make the most of the holiday season

Elena Ruiz
27th September 2018

The holiday season is one of the biggest times of the year for retailers. Many more customers than normal will flood your stores, looking for that perfect gift (or even just browsing to treat themselves!). People are more likely to spend, and more likely to spend more. Personalization is a great way to have a […]

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