Category: Use of Big Data

Three Winning B2B Personalization Strategies for AI Driven Recommenders

Joanne Burman
11th September 2019

B2B Companies and their clients have the same goal: for the client to go home happy, having purchased the perfect product. Use the best recommendation strategies for each customer that comes onto your site and maximize the chances of that happy outcome. Here we’ll discuss three key B2B strategies: the cross-sell, the buy-again, and the […]

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The Art of Effective Personalized Online Merchandising

Joanne Burman
11th September 2019

The changing behavior of online shoppers has quickly outlined the need for personalized online merchandising. No more do customers permit generic, broad holiday and sale campaigns persuade them to buy – your campaigns need to be tailored, relevant and personalized or else they’ll find those perfect products elsewhere. Everywhere on your site is an opportunity […]

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5 Key Ecommerce Personalization Benefits

Joanne Burman
9th August 2019

Everyone has experienced personalization through retail product recommendations like those from Amazon, but you may not know there are many more personalization options available than the ‘people who viewed this, also purchased this’ recommendations you will be familiar with from Amazon. Personalization Benefits The benefits of personalization based on the 5S benefits of digital marketing […]

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Ecommerce Personalization Drives Recognition, Relevance and Rewards

Joanne Burman
30th July 2019

Ecommerce personalization is no longer a buzz word only heard at the latest ecommerce expo presentation, it’s now a fundamental key element of any successful ecommerce strategy. I have friends who will only buy their goods from certain high street brands and when asked why, always come back with the same three reasons. The helpfulness […]

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Key Features Putting Ecommerce Personalization To The Top Of The Retail Agenda

Joanne Burman
15th January 2019

Many retail businesses, despite spending a huge amount on driving new traffic to their websites are still experiencing poor conversion rates and lack of insight into their visitors requirements. The growth in consumer demand for real-time personalization is at an all-time high. It’s a fact, customers are not only becoming more connected, they are also becoming […]

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Buyer’s guide to ecommerce personalization 2018

Joanne Burman
10th August 2018

The buyer’s guide to ecommerce personalization 2018 Working in partnership with Smart Insights, PureClarity has created a comprehensive buyer’s guide to ecommerce personalization. Providing market best practices and top tips this guide covers all aspects that need considering when selecting the right platform for your business. Download your free buyer’s guide to Ecommerce Personalization here   […]

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Seven pitfalls to avoid when you personalize

Elena Ruiz
30th July 2018

Ecommerce personalization pitfalls – how to identify and fix them Personalizing your site is one of the most effective ways to transform your site from a flat, static platform to a live, dynamic and responsive tool for your customers to find exactly what they need. However, with so many tools and features out there it […]

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GDPR: Not just another four-letter word

Elena Ruiz
5th July 2018

Back in May, the word on everyone’s lips was GDPR. The General Data Protection Regulation (GDPR)  was googled more often than Beyoncé. Not many people really understood why they were receiving an email from a service provider they signed up to back in 2009 asking them to please opt-in to future email communications. With personal […]

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Revisiting My Ecommerce Personalization Wish List

Joanne Burman
5th June 2018

How my wishlist has changed For the last few years I have worked in the retail sector, and my experience of Ecommerce personalization platforms had until recently left me nervous about my readiness to embrace this new technology. Hours of unplanned development integration, the feeling of being cast into a support ticketing system black hole […]

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