Category: Personalized Email Marketing

5 Key Ecommerce Personalization Benefits

Joanne Burman
9th August 2019

Everyone has experienced personalization through retail product recommendations like those from Amazon, but you may not know there are many more personalization options available than the ‘people who viewed this, also purchased this’ recommendations you will be familiar with from Amazon. Personalization Benefits The benefits of personalization based on the 5S benefits of digital marketing […]

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Time to Get Up Close And Personal With Your Online Customers

Joanne Burman
25th July 2019

Why The Need For Ecommerce Personalization? Too many retail businesses, despite large customer acquisition costs are still experiencing poor conversion rates, lack of customer loyalty and insight into their visitor’s onsite requirements. If your business has a poor or a static online conversion rate, the high cost to acquire new customers to your site can […]

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Three Key Emails That Will Win You More Business

Elena Ruiz
20th March 2019

There are three key email marketing campaigns that will help improve your online sales. Every day, customers get savvier about what they’re looking for from an online shop, and quicker to press delete without opening any email you send them. To avoid that, there’s a simple solution: anticipate your customer needs and send them emails right when […]

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Three Effective Personalized Valentine’s Day Campaigns

Elena Ruiz
24th February 2019

Win Your Customers’ Hearts By Showing Some Personalized Love This Valentine’s Day Valentine’s Day is a brilliant opportunity to capture your customers’ hearts and show them how they can show some love to that special someone in their lives. Don’t miss out — this annual event is often overlooked by retailers, but it’s a perfect chance to […]

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Key Features Putting Ecommerce Personalization To The Top Of The Retail Agenda

Joanne Burman
15th January 2019

Many retail businesses, despite spending a huge amount on driving new traffic to their websites are still experiencing poor conversion rates and lack of insight into their visitors requirements. The growth in consumer demand for real-time personalization is at an all-time high. It’s a fact, customers are not only becoming more connected, they are also becoming […]

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Take Advantage of the Dark, Cold Days with Ecommerce Personalization

Elena Ruiz
28th November 2018

Businesses can use the bad weather to their online advantage with ecommerce personalization Last weekend I had plans to go into town and do some well planned early Christmas shopping. I took one look outside the window and changed my plans. Instead of heading out into the dreary, cold, miserable day, I got back into […]

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Why Real-Time Personalization Is Critical for Survival Online

Joanne Burman
9th November 2018

The growth in consumer demand for real-time personalization is at an all time high. It’s a fact, customers are not only becoming more connected, they are also becoming more informed, empowered, impatient, demanding and unpredictable. It’s an ever-changing tide of consumer behavior when you consider the sheer volume of options consumers have when in the market for […]

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Three Ways to Make the Most Out of Black Friday/Cyber Monday

Elena Ruiz
6th November 2018

It’s the most wonderful time of the year! Black Friday and Cyber Monday are renowned for huge deals and discounts. More and more, customers are skipping the rush and shopping in their pyjamas for both Black Friday but especially for Cyber Monday. They can’t wait to take advantage of the tremendous sales that are possible at […]

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Referrals Reap Rewards

Joanne Burman
16th July 2018

PureClarity Partner Referral Program Word of mouth has since time immemorial been essential for growing a business. An astonishing 84% of business to business transactions are conducted due to referrals. It’s time to coin a new phrase that instead of points making prizes, it’s now that referrals reap rewards with PureClaritys Partner Referral Program. If […]

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It’s Time To Get Personal

Joanne Burman
28th June 2018

The profile of the high street is ever changing Today we hear the word ‘personalization’ and it holds many guises, but I feel it’s important to put this into context when writing about the trends of our online consumers. We have over the last couple of years seen the shape of our ‘high street’ change […]

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