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6 Refreshing Valentine’s Day Ecommerce Campaigns (that will boost your online sales).

ou can’t deny that Valentine’s Day is an emotive holiday, meaning very different things to different people. Primarily, there is the obvious divide

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9 Ways to Maximise Your Ecommerce Christmas Revenue.

Christmas is just around the corner, that means marketing departments are getting ready to run campaigns that have been developed for months.

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Generalisation vs Personalization

‘The collection of data from website visitors and the analysis and the use of this data to not only segment customers into multiple profiles, but to show real-time personalized recommendations and relevant products to each individual based on their activity and the activity of similar people.’

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How To Reduce Shopping Cart Abandonment