Category: Personalized Merchandising

The AI Intelligence Behind PureClarity

Joanne Burman
1st November 2019

If you have been considering implementing Ecommerce Personalization into your websites tech-stack, then here is why PureClarity is the perfect solution. Why PureClarity? PureClarity’s AI Driven Ecommerce Personalization Engine has been developed over the last 6 years by a team of dedicated development engineers,  data analysts, ecommerce specialists and qualified technical teams who specialise in […]

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Maximize Your Christmas Revenue With Ecommerce Personalization

Joanne Burman
2nd October 2019

The Gift That Keeps on Giving If there is one gift that you can give your business this Christmas, it’s the guarantee of fantastic Christmas revenue that will be generated by using Ecommerce Personalization. What is Ecommerce Personalization? In a nutshell, Ecommerce Personalization technology software, such as PureClarity, is built on AI ad Big Data […]

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The Art of Effective Personalized Online Merchandising

Joanne Burman
11th September 2019

The changing behavior of online shoppers has quickly outlined the need for personalized online merchandising. No more do customers permit generic, broad holiday and sale campaigns persuade them to buy – your campaigns need to be tailored, relevant and personalized or else they’ll find those perfect products elsewhere. Everywhere on your site is an opportunity […]

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Artificial Intelligence: The Backbone of Effective Ecommerce Personalization

Joanne Burman
12th August 2019

One of the questions we are often asked is how the Artificial Intelligence from PureClarity works. Below is a simple guide that explains how it works and how it is used to provide your online customers with a highly personalized online shopping experience. AI and Big Data Technology PureClarity is built on AI (Artificial Intelligence) […]

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EXAMPLES OF EFFECTIVE PERSONALIZED MERCHANDISING ZONES

Joanne Burman
9th August 2019

Any ecommerce site will have areas on each page where personalized content can be used. These areas are referred to as Zones. This personalized merchandising can take the form of banners, carousels, personalized product, category and brand recommendations or even HTML. Optimal Zone placement is key to maximizing your conversion rate. Here we give ideas […]

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5 Key Ecommerce Personalization Benefits

Joanne Burman
9th August 2019

Everyone has experienced personalization through retail product recommendations like those from Amazon, but you may not know there are many more personalization options available than the ‘people who viewed this, also purchased this’ recommendations you will be familiar with from Amazon. Personalization Benefits The benefits of personalization based on the 5S benefits of digital marketing […]

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Ecommerce Personalization Drives Recognition, Relevance and Rewards

Joanne Burman
30th July 2019

Ecommerce personalization is no longer a buzz word only heard at the latest ecommerce expo presentation, it’s now a fundamental key element of any successful ecommerce strategy. I have friends who will only buy their goods from certain high street brands and when asked why, always come back with the same three reasons. The helpfulness […]

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Key Features Putting Ecommerce Personalization To The Top Of The Retail Agenda

Joanne Burman
15th January 2019

Many retail businesses, despite spending a huge amount on driving new traffic to their websites are still experiencing poor conversion rates and lack of insight into their visitors requirements. The growth in consumer demand for real-time personalization is at an all-time high. It’s a fact, customers are not only becoming more connected, they are also becoming […]

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How Ecommerce Personalization Will Be Your 2020 Online Game Changer

Joanne Burman
20th December 2018

Coming towards the end of 2019 many businesses will be reviewing their actual online sales performance versus the final Q4 forecast. Even accounting for the weekend left before Christmas for last minute panic buying to bump up the December figures, many businesses will at this point have a good idea of where the year will […]

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Take Advantage of the Dark, Cold Days with Ecommerce Personalization

Elena Ruiz
28th November 2018

Businesses can use the bad weather to their online advantage with ecommerce personalization Last weekend I had plans to go into town and do some well planned early Christmas shopping. I took one look outside the window and changed my plans. Instead of heading out into the dreary, cold, miserable day, I got back into […]

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