Category: Personalized Merchandising

The Monster Under Every Marketer’s Bed

Elena Ruiz
24th October 2018

How can you overcome the problem all marketers fear? Big Data. The very mention of this phrase send shivers down every marketer’s spine. This Halloween, don’t be afraid of that skeleton in your closet! Learn three ways how you can use this technology to your advantage. 1. Spooktacular Insights Big data can tell you what […]

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Four ways to make the most of the holiday season

Elena Ruiz
27th September 2018

The holiday season is one of the biggest times of the year for retailers. Many more customers than normal will flood your stores, looking for that perfect gift (or even just browsing to treat themselves!). People are more likely to spend, and more likely to spend more. Personalization is a great way to have a […]

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Best practice on which areas of your website to personalize and why

Joanne Burman
5th September 2018

Personalization placement is key to delivering a great online customer experience. This can be applied across your entire website and not just within your ecommerce sales funnel. Jeff Bezos’s vision for personalizing customers online experience back in 1998 has become a reality for many ecommerce sites and is fast becoming a game changer for online […]

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Buyer’s guide to ecommerce personalization 2018

Joanne Burman
10th August 2018

The buyer’s guide to ecommerce personalization 2018 Working in partnership with Smart Insights, PureClarity has created a comprehensive buyer’s guide to ecommerce personalization. Providing market best practices and top tips this guide covers all aspects that need considering when selecting the right platform for your business. Download your free buyer’s guide to Ecommerce Personalization here   […]

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Seven pitfalls to avoid when you personalize

Elena Ruiz
30th July 2018

Ecommerce personalization pitfalls – how to identify and fix them Personalizing your site is one of the most effective ways to transform your site from a flat, static platform to a live, dynamic and responsive tool for your customers to find exactly what they need. However, with so many tools and features out there it […]

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Referrals Reap Rewards

Joanne Burman
16th July 2018

PureClarity Partner Referral Program Word of mouth has since time immemorial been essential for growing a business. An astonishing 84% of business to business transactions are conducted due to referrals. It’s time to coin a new phrase that instead of points making prizes, it’s now that referrals reap rewards with PureClaritys Partner Referral Program. If […]

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It’s Time To Get Personal

Joanne Burman
28th June 2018

The profile of the high street is ever changing Today we hear the word ‘personalization’ and it holds many guises, but I feel it’s important to put this into context when writing about the trends of our online consumers. We have over the last couple of years seen the shape of our ‘high street’ change […]

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Revisiting My Ecommerce Personalization Wish List

Joanne Burman
5th June 2018

How my wishlist has changed For the last few years I have worked in the retail sector, and my experience of Ecommerce personalization platforms had until recently left me nervous about my readiness to embrace this new technology. Hours of unplanned development integration, the feeling of being cast into a support ticketing system black hole […]

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What is Ecommerce Personalization?

Dr Paul Gibson
19th March 2017

‘The collection of data from website visitors and the analysis and the use of this data to not only segment customers into multiple profiles, but to show real-time personalized recommendations and relevant products to each individual based on their activity and the activity of similar people.’

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Defining Your Ecommerce Merchandising Zones

Dr Paul Gibson
2nd February 2017

Merchandising zones are essentially spaces (or <div>’s) on your website where you would like to surface personalized content. Merchandising zones can contain images, carousels, product recommenders or HTML depending on the type of content you want to appear. The first exercise when developing your site’s personalization strategy is defining exactly where these zones should go. […]

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