Category: Personalized Merchandising

Defining Your Ecommerce Merchandising Zones

Dr Paul Gibson
2nd February 2017

Merchandising zones are essentially spaces (or <div>’s) on your website where you would like to surface personalized content. Merchandising zones can contain images, carousels, product recommenders or HTML depending on the type of content you want to appear. The first exercise when developing your site’s personalization strategy is defining exactly where these zones should go. […]

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Generalisation vs Personalization

Dr Paul Gibson
9th October 2015

‘The collection of data from website visitors and the analysis and the use of this data to not only segment customers into multiple profiles, but to show real-time personalized recommendations and relevant products to each individual based on their activity and the activity of similar people.’

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