Category: Personalization within Search

EXAMPLES OF EFFECTIVE PERSONALIZED MERCHANDISING ZONES

Joanne Burman
9th August 2019

Any ecommerce site will have areas on each page where personalized content can be used. These areas are referred to as Zones. This personalized merchandising can take the form of banners, carousels, personalized product, category and brand recommendations or even HTML. Optimal Zone placement is key to maximizing your conversion rate. Here we give ideas […]

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Time to Get Up Close And Personal With Your Online Customers

Joanne Burman
25th July 2019

Why The Need For Ecommerce Personalization? Too many retail businesses, despite large customer acquisition costs are still experiencing poor conversion rates, lack of customer loyalty and insight into their visitor’s onsite requirements. If your business has a poor or a static online conversion rate, the high cost to acquire new customers to your site can […]

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Three Effective Personalized Valentine’s Day Campaigns

Elena Ruiz
24th February 2019

Win Your Customers’ Hearts By Showing Some Personalized Love This Valentine’s Day Valentine’s Day is a brilliant opportunity to capture your customers’ hearts and show them how they can show some love to that special someone in their lives. Don’t miss out — this annual event is often overlooked by retailers, but it’s a perfect chance to […]

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Key Features Putting Ecommerce Personalization To The Top Of The Retail Agenda

Joanne Burman
15th January 2019

Many retail businesses, despite spending a huge amount on driving new traffic to their websites are still experiencing poor conversion rates and lack of insight into their visitors requirements. The growth in consumer demand for real-time personalization is at an all-time high. It’s a fact, customers are not only becoming more connected, they are also becoming […]

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Take Advantage of the Dark, Cold Days with Ecommerce Personalization

Elena Ruiz
28th November 2018

Businesses can use the bad weather to their online advantage with ecommerce personalization Last weekend I had plans to go into town and do some well planned early Christmas shopping. I took one look outside the window and changed my plans. Instead of heading out into the dreary, cold, miserable day, I got back into […]

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Why Real-Time Personalization Is Critical for Survival Online

Joanne Burman
9th November 2018

The growth in consumer demand for real-time personalization is at an all time high. It’s a fact, customers are not only becoming more connected, they are also becoming more informed, empowered, impatient, demanding and unpredictable. It’s an ever-changing tide of consumer behavior when you consider the sheer volume of options consumers have when in the market for […]

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Buyer’s guide to ecommerce personalization 2018

Joanne Burman
10th August 2018

The buyer’s guide to ecommerce personalization 2018 Working in partnership with Smart Insights, PureClarity has created a comprehensive buyer’s guide to ecommerce personalization. Providing market best practices and top tips this guide covers all aspects that need considering when selecting the right platform for your business. Download your free buyer’s guide to Ecommerce Personalization here   […]

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Referrals Reap Rewards

Joanne Burman
16th July 2018

PureClarity Partner Referral Program Word of mouth has since time immemorial been essential for growing a business. An astonishing 84% of business to business transactions are conducted due to referrals. It’s time to coin a new phrase that instead of points making prizes, it’s now that referrals reap rewards with PureClaritys Partner Referral Program. If […]

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It’s Time To Get Personal

Joanne Burman
28th June 2018

The profile of the high street is ever changing Today we hear the word ‘personalization’ and it holds many guises, but I feel it’s important to put this into context when writing about the trends of our online consumers. We have over the last couple of years seen the shape of our ‘high street’ change […]

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Revisiting My Ecommerce Personalization Wish List

Joanne Burman
5th June 2018

How my wishlist has changed For the last few years I have worked in the retail sector, and my experience of Ecommerce personalization platforms had until recently left me nervous about my readiness to embrace this new technology. Hours of unplanned development integration, the feeling of being cast into a support ticketing system black hole […]

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