Category: Personalization within Search

What is Ecommerce Personalization?

Dr Paul Gibson
19th March 2017

‘The collection of data from website visitors and the analysis and the use of this data to not only segment customers into multiple profiles, but to show real-time personalized recommendations and relevant products to each individual based on their activity and the activity of similar people.’

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Generalisation vs Personalization

Dr Paul Gibson
9th October 2015

‘The collection of data from website visitors and the analysis and the use of this data to not only segment customers into multiple profiles, but to show real-time personalized recommendations and relevant products to each individual based on their activity and the activity of similar people.’

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