Category: Retail

Maximize Your Christmas Revenue With Ecommerce Personalization

Joanne Burman
2nd October 2019

The Gift That Keeps on Giving If there is one gift that you can give your business this Christmas, it’s the guarantee of fantastic Christmas revenue that will be generated by using Ecommerce Personalization. What is Ecommerce Personalization? In a nutshell, Ecommerce Personalization technology software, such as PureClarity, is built on AI ad Big Data […]

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Artificial Intelligence: The Backbone of Effective Ecommerce Personalization

Joanne Burman
12th August 2019

One of the questions we are often asked is how the Artificial Intelligence from PureClarity works. Below is a simple guide that explains how it works and how it is used to provide your online customers with a highly personalized online shopping experience. AI and Big Data Technology PureClarity is built on AI (Artificial Intelligence) […]

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5 Key Ecommerce Personalization Benefits

Joanne Burman
9th August 2019

Everyone has experienced personalization through retail product recommendations like those from Amazon, but you may not know there are many more personalization options available than the ‘people who viewed this, also purchased this’ recommendations you will be familiar with from Amazon. Personalization Benefits The benefits of personalization based on the 5S benefits of digital marketing […]

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Ecommerce Personalization Drives Recognition, Relevance and Rewards

Joanne Burman
30th July 2019

Ecommerce personalization is no longer a buzz word only heard at the latest ecommerce expo presentation, it’s now a fundamental key element of any successful ecommerce strategy. I have friends who will only buy their goods from certain high street brands and when asked why, always come back with the same three reasons. The helpfulness […]

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Key Features Putting Ecommerce Personalization To The Top Of The Retail Agenda

Joanne Burman
15th January 2019

Many retail businesses, despite spending a huge amount on driving new traffic to their websites are still experiencing poor conversion rates and lack of insight into their visitors requirements. The growth in consumer demand for real-time personalization is at an all-time high. It’s a fact, customers are not only becoming more connected, they are also becoming […]

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How Personalization Is Changing the Beauty Industry

Elena Ruiz
20th December 2018

Beauty is one of the biggest and fastest growing industries today, forecast to grow up to 21.1% in the next five years alone. As the retail world shifts to incorporate a strong online presence, especially as video reviews and social media posts take over the beauty world, buying new products for beauty is just one […]

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How To Get To The Top Of Your Customer’s Wishlist This Holiday Season

Joanne Burman
14th December 2018

The holiday season is almost here and the world is filled with wishlists. It’s the time of the year every retailer waits for!  Let’s face it, people just spend more during the festive season, a lot more. The Christmas trees are up and the festive feeling just encourages people to feel generous and to celebrate […]

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There’s No Place Like Home(wares and Gift Stores)

Elena Ruiz
12th December 2018

There’s nothing more personal than a gift. Carefully thinking about what product will surprise, delight, and inspire the gift recipient is one of the most thoughtful things anyone can do for another. Whether for birthdays, anniversaries, or any other gift-giving occasion, it’s paramount that shops do their best to tailor their selection to give each […]

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Take Advantage of the Dark, Cold Days with Ecommerce Personalization

Elena Ruiz
28th November 2018

Businesses can use the bad weather to their online advantage with ecommerce personalization Last weekend I had plans to go into town and do some well planned early Christmas shopping. I took one look outside the window and changed my plans. Instead of heading out into the dreary, cold, miserable day, I got back into […]

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Three Ways to Make the Most Out of Black Friday/Cyber Monday

Elena Ruiz
6th November 2018

It’s the most wonderful time of the year! Black Friday and Cyber Monday are renowned for huge deals and discounts. More and more, customers are skipping the rush and shopping in their pyjamas for both Black Friday but especially for Cyber Monday. They can’t wait to take advantage of the tremendous sales that are possible at […]

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