Deliver the Ultimate Personalized Ecommerce Experience.

PureClarity is the leading AI-based ecommerce personalization platform proven to increase online revenue by 26%.

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Take Control

Enriched Personalization

For those time when you want to override the AI or enrich what it is adding by creating manual Personalization Campaigns and Search Rules to spotlight products and promotions and influence search rules based on your visitor’s behavior.

Automated, Relevant & Personal

The Most Powerful Personalization Platform

PureClarity analyzes your customers’ behavior, learning their habits and enables you to deliver automated, personalized search results, promotional banners and recommendations in real-time.

Provide the ultimate AI-driven search experience with PureClarity’s advanced personalized site search.

Deliver true ecommerce personalization with product recommenders and content personalization.

Show relevant recommendations to customers offline with personalized campaign-based email marketing.

Gain key insights in to your customers' behavior and monitor your personalized search and merchandising performance.

Automated, Relevant & Personal

The Most Powerful Personalization Platform

PureClarity analyzes your customers’ behavior, learning their habits and enables you to deliver automated, personalized search results, promotional banners and recommendations in real-time.

Personalized Site Search

Provide the ultimate AI-driven search experience with PureClarity’s advanced personalized site search.

Personalized Merchandising

Deliver true ecommerce personalization with product recommenders and content personalization.

Personalized Email Marketing

Show relevant recommendations to customers offline with personalized campaign-based email marketing.

Analytics

Gain key insights in to your customers' behavior and monitor your personalized search and merchandising performance.

Behavior Based Ecommerce

Personalized Campaigns

Create personalized campaigns with specific goals targeted at multiple customer segments that meet certain criteria. Target visitors with promotional & awareness banners, manual recommendations, AI recommenders and even HTML in any merchandising zone. Also, influence the search results based on the campaign goals.

Sales Events

Create personalized sales events, e.g. Women’s Clothing Sale for Female customers

Cross-Sell

Create a cross-sell campaign to incentivize purchase of related products based on predictive buying behavior of an individual

Upsell

Upsell current products in basket or past products bought based on other visitors' behavior.

Awareness & Loyalty

Create campaigns relevant to the individual to generate awareness & loyalty.

Visitor Frequency

Offer promotions based on visitor frequency to encourage conversion & loyalty, e.g. 10% off for first time visitor from the USA, 20% off next visit.

Session Based

Show offers based on search results, basket content, onsite viewing behavior, weather, visitor's location and more..

Traffic Source

Tailor the site for the visitor based on AdWord click, initial landing page, email campaign click and more..

Searchandise

Influence search results and show appropriate banners, e.g. ‘Summer Sale’ return ‘summer’ products on search results and show '10% off Summer Dresses' banner on search for 'Dresses'.
Target Groups of Customers

Personalized Segments

With PureClarity, you can present different personalized merchandising campaigns to different customer segments as they browse your website. You can choose to run PureClarity ‘hands-off’ and it will use its powerful AI engine to personalize the experience based on a number of default segments provided in PureClarity’s admin dashboard. However, you can choose further optimize PureClarity by defining your own segments or extending those configured by PureClarity using a large range of behavioral and CRM-based conditions. Conditions including time habits, visits, favorite brands or average order value, time since last order.

Once your segments have been set up, you can target each customer segment by overriding merchandising zones across your website. You may decide to show a different home page banner to first-time visitors, special basket promotion to VIP customers or offer 20% off during a seasonal period for all customers who have not made a purchase in the last 6 months.

Lucy, 62, Boston, USA

Loves Homewares. Regular shopper who spends average $70 per month.

Currently in New York (Raining)

David, 24, Los Angeles, USA

Loves Music & Gadgets, Likes Men's Clothes. Spends average $130 per month.

Currently in Santa Monica (Sunny)

Jeremy, 37, London, UK

Loves Gardening, Likes Candles & Accessories. Spends average $70 per month.

Currently in London (Raining)

Get Started With

Out-of-the-Box Segments

To get you started, your PureClarity dashboard comes pre-configured with useful and proven out-of-the-box segments. The pre-configured segments include behavioral audiences such as First Time Visitor, Returning Visitor Not Bought, Multi-time Customer, VIP Customers, Off the Grid.  We also have an ‘everyone’ segment – utilized when a visitor doesn’t fall into your configured personalized segments.  You are in complete control and can, therefore, edit/delete pre-configured segments or add as many new segments as you wish to build campaigns to cross-sell, up-sell and build awareness.

Standard Customer Segments

Out-of-the-box segments to report against and use in search rules, campaigns and email broadcasts.

  • First Time Visitor
  • Returning Visitor – No Purchase
  • Returning Customer - One Purchase
  • Returning Customer - Two Purchases
  • Returning Customer - Multiple Purchase
  • Never Bought
  • VIP Customer
  • High Spender
  • High Ticket Item Buyer
  • Low Ticket Item Buyer
  • Abandoned Cart Customer
  • Frequent Visitor
  • 3 Months Since Last Purchase
  • 6 Months Since Last Purchase
  • Off-The-Grid (Lost Customers)
  • And More...

You can add many more and further refine with current browsing activity and external referral source (e.g. AdWord).

Advanced Customer Segments

Setup niche segments for highly-targeted personalized campaigns & email campaigns.

  • Related Products not Bought
  • Buy Again
  • Brand and Category Preferences
  • Time based Purchases
  • Previously Viewed Product, Brand or Category Not Yet Bought
  • Previously Bought Product, Brand or Category
  • Returning Customer - Order Over X
  • Time based Visits
  • Past Searches
  • Past Search but not Purchased
  • Demographics Based (User Data)
gartner-logo
Lightening Fast

PureClarity's Personalized Search has been designed to deliver instant search results from the moment your customer begins typing!

Personalized & Machine Learning

PureClarity constantly collects and analyzes behavioral data and uses this information to learn in real-time.

Natural Language Processing

Typos, slang terms, common misspellings and 'informational' searches are all taken care of with PureClarity!

Multi-Lingual

Supporting 18+ International Languages. Self-learning adapts for each language.

Fully Automated

Fully Automated autocomplete and personalized search results

Real-time Personalization

PureClarity adapts its recommendations in real-time based on current onsite behavior & previous history

Segmentation

Relevance based on behavior of the crowd, customer segments & the individual

Enrichment

Enrich the automation to enhance the experience with search rules and conditions

Smart, Powerful & Fast

Enrich with Search Rules

Search Rules are for those time where you want to enrich or override the AI and push specific products or products sets to an individual based on certain criteria. Influence the search results based on search terms used, matching customer segments, basket content, current & past behavior, visitor’s season, location, weather and many more conditions..

Override

Override the AI and push specific products to the top of the search results.

Exclude

Remove specific products from the search results.

Promote

Push products that have specific search tags or product attribute higher up the search results.

Filter

Only return products that have specific search tags or product attribute in the search results.
Search Rules in Action
“Jacket” Example 1
“Jacket” Example 2
Relevant Targeted Promotions

Personalized Merchandising in Search

Cross-sell, upsell, promote products, brands and categories with spotlight banners based on current search term, customer segment and many other conditions.

“Candle” Example 1
“Candle” Example 2
Fully Automated

All of PureClarity’s recommenders are fully automated with the option to override for more control.

30+ Recommender Types

Choose from over 30 different product, category or brand recommenders - or let the Artificial Intelligence choose for you!

Targeted & Relevant

Enrich with Manual Personalized Recommenders

For those times when you want to push specific products, brands & categories to targeted groups of customers you can override the AI and show tailored manual recommenders.

  • Create your own recommenders
  • Target specific customer groups based on behavior
  • Build focused & relevant sales events
  • Schedule their go-live date as part of a personalized campaign
Stoplight, Promote, Incentivize

Enrich with Personalized Banners & Image Carousels

Enrich the experience with personalized banners targeted at the individual based on their past & current behavior.

  • Spotlight relevant products, categories & brands
  • Targeted promotions that are appropriate
  • Upsell & cross-sell based on individual’s predictive likes
  • Re-enforce loyalty
  • Build awareness
  • Incentivize to Purchase
A/B Test your Personalization Campaigns

10% off or Free Delivery? Set up A/B tests for each personalized campaign to discover your best performing content.

A/B Test your Personalization Campaigns

10% off or Free Delivery? Set up A/B tests for each personalized campaign to discover your best performing content.

Target Customers Offline

Export User Segments

PureClarity allows you deliver seamless campaigns across your website’s merchandising and email marketing by giving you the ability to export customer data for each segment. As soon as you set up your customer segments they will begin collecting data from customers that match each segment variable, within the PureClarity dashboard you can then choose to export email addresses for each segment to create segmented email marketing lists or retargeting lists.

Change the Look

Completely Customizable

PureClarity offers complete customization for selecting the styling for products and recommenders including fonts, colors and size.

Take The Next Step

Get started today!

Start today by scheduling a 1-1 demo to discuss your requirements with one of our ecommerce personalization consultants or start with a 14-day-free trial.

Are you interested in becoming a PureClarity Partner?