AdWords Campaign
ELSA – ATLANTA, USA
FIRST TIME VISITOR
Elsa entered “Girls Baby Boots” in her Google Search. Selecting Baby Boutique from the search results the website displayed a relevant incentive banner along with product recommendations based on her search terms.
FEATURES / GOALS
SEARCH BASED PRODUCT RECOMMENDATIONS = INCREASES CONVERSION
SEARCH BASED INCENTIVE BANNER = INCREASES CONVERSION
Incentive Campaign
RACHEL – NEW YORK CITY, NEW YORK, USA
3rd TIME VISITOR
Rachel added this dress to her basket on her 2nd visit to Baby Boutique but never bought. The third visit shows an incentive banner to buy the dress.
BEHAVIOUR BASED INCENTIVE BANNER = INCREASES CONVERSION
Geo-Target Campaign
TAMI – MANCHESTER, ENGLAND, UK
1ST TIME VISITOR
Tami visited Baby Boutique in March and the web page displayed geo targeted weather based product recommendations and relevant banner for the rainy spring season.
ELENA – PHOENIX, ARIZONA, USA
3rd TIME VISITOR
Previously, Elena had purchased a jumper (size 1yr) for a boy and upon her return visit to Baby Boutique she was greeted with a welcome back message along with baby boy products for the seasonal warm weather in Phoenix.
VISITOR RECOGNITION WELCOME MESSAGE ON MAIN BANNER = INCREASES CONVERSION
WEATHER BASED GEO TARGETING & RELEVANT PRODUCT RECOMMENDATIONS = INCREASES CONVERSION
Behaviour & Location Campaign
LUCY – EDINBURGH, SCOTLAND, UK
1st TIME VISITOR VS. RETURN VISITOR
Lucy’s first visit to Baby Boutique was during winter where she searched for dresses but did not buy. Her second visit was during spring and was served tailored recommendations based on previous behaviours and seasonal best sellers.
BEHAVIOR BASED PRODUCT RECOMMENDATIONS = INCREASES CONVERSION
SEASONAL BEST SELLER RECOMMENDATIONS = INCREASES CONVERSION
Cross-Sell
GEORGINA – CARDIFF, WALES, UK
Georgina is viewing a product page and it has displayed additional complimentary products for her to complete the outfit.
CROSS SELL TO INCREASE AVERAGE ORDER VALUE = INCREASES CONVERSION
COMPLIMENTARY PRODUCT RECOMMENDATIONS = INCREASES CONVERSION
PROMOTIONAL INCENTIVE BANNER TO INCREASE SPEND = INCREASES CONVERSION
