Adwords Campaign

ELSA – ATLANTA, USA
FIRST TIME VISITOR

Elsa entered “Girls Baby Boots” in her Google Search. Selecting Baby Boutique from the search results the website displayed a relevant incentive banner along with product recommendations based on her search terms.

FEATURES / GOALS

  • SEARCH BASED PRODUCT RECOMMENDATIONS = Increases Conversion
  • SEARCH BASED INCENTIVE BANNER = Increases Conversion
Without PureClarity
With PureClarity
Before
After

Incentive Campaign

RACHEL – NEW YORK CITY, NEW YORK, USA
3rd TIME VISITOR

Rachel added this dress to her basket on her 2nd visit to Baby Boutique but never bought. The third visit shows an incentive banner to buy the dress.

  • BEHAVIOUR BASED INCENTIVE BANNER = Increases Conversion
Without PureClarity
With PureClarity
Before
After

GEO-TARGET CAMPAIGN

TAMI – MANCHESTER, ENGLAND, UK
1ST TIME VISITOR

Tami visited Baby Boutique in March and the web page displayed geo targeted weather based product recommendations and relevant banner for the rainy spring season.

ELENA – PHOENIX, ARIZONA, USA
3rd TIME VISITOR

Previously, Elena had purchased a jumper (size 1yr) for a boy and upon her return visit to Baby Boutique she was greeted with a welcome back message along with baby boy products for the seasonal warm weather in Phoenix.

  • VISITOR RECOGNITION WELCOME MESSAGE ON MAIN BANNER = Increases Conversion
  • WEATHER BASED GEO TARGETING & RELEVANT PRODUCT RECOMMENDATIONS = INCREASES CONVERSION
Tami's Homepage
Elena's Homepage
Before
After

Behaviour & location Campaign

LUCY – EDINBURGH, SCOTLAND, UK
1st TIME VISITOR VS. RETURN VISITOR

Lucy’s first visit to Baby Boutique was during winter where she searched for dresses but did not buy. Her second visit was during spring and was served tailored recommendations based on previous behaviours and seasonal best sellers.

  • BEHAVIOUR BASED PRODUCT RECOMMENDATIONS = Increases Conversion
  • SEASONAL BEST SELLER RECOMMENDATIONS = Increases Conversion
Without PureClarity
With PureClarity
Before
After

Cross Sell

GEORGINA –  CARDIFF, WALES, UK

Georgina is viewing a product page and it has displayed additional complimentary products for her to complete the outfit.

  • CROSS SELL TO INCREASE AVERAGE ORDER VALUE = Increases Conversion
  • COMPLIMENTARY PRODUCT RECOMMENDATIONS = Increases Conversion
  • PROMOTIONAL INCENTIVE BANNER TO INCREASE SPEND = Increases Conversion
Without PureClarity
With PureClarity
Before
After