The Results

In the last 3 months Duffells have experienced:

  • 24% increase in revenue
  • 34% increase in orders
  • 4% increase in average order value
  • 173% increase in revenue driven by PureClarity recommenders

Established in 1954, Duffells has become the UK’s leading supplier of replacement door and window parts to trade businesses across the UK and Ireland. We stock over 15,000 products on our shelves from over 250 brands and all available on same day despatch, we focus on getting you the parts you need to you when you need them.


Switching Manual Recommenders to AI Driven Recommenders

When Duffells first started to use recommenders throughout their website, they choose to use manual recommenders against key product sets encouraging visitors to add additional products into their basket or choose similar products with a higher price.  Their conversion from these recommenders was steady but they then decided to choose the AI-driven recommenders throughout their site only to then find that, as products change in real-time based on visitor behaviour their revenue, in the space of one month their revenue from these recommenders to increase by 173%.

Feature: PureClarity AI Driven Product Recommenders

Goal: Increase revenue and average order value

Switching from manual to AI recommenders
Switching from manual to AI recommenders

Timed Campaigns – Deal Of The Day

Duffells use PureClaritys enriched marketing campaigns effectively to promote key offers and drive a sense of purchase urgency with their customer base. Being able to choose which of their customer groups see their promotions across their trade homepage and product pages.

Feature: Enriched marketing banner carousel campaigns

Goal: Create buying urgency and drive revenue

Timed Campaigns
Timed Campaigns