Industry Vertical: Food & Beverages
Freshuk are a B2B and B2C food and beverages retailer born from the pandemic. Their story began in 2020 when COVID-19 changed the way that people could purchase fruit and vegetables. Since then their mission has been to provide the freshest fruit and vegetables to the people of Israel, with the best online service. Freshuk’s target audience is Hebrew speakers and Israelis, however their site can be translated into English, Turkish, German and French.
Freskuk’s goal is to ensure that their service across all channels is outstanding for their customers. When Freshuk first approached us they were searching for a cost-effective solution to increase their average order value, online conversion, and optimise their digital experience for the benefit of their customers.
Results in the last 30 days of using PureClarity
- 4% increase in average order value
- 10% increase in average order value involving AI-driven recommenders
- 55% of all Freskuk’s orders involve PureClarity
How this has been achieved
Since joining PureClarity Freshuk have implemented AI-driven product recommendations throughout their site which incentivise their customers to spend more, increase product awareness, and improve customer engagement by showing relevant products to the right visitors. These recommendations have been added to all the key pages; the homepage, product pages, product listing pages, and basket page, for maximum return and impact.
Product Listing Page
What does Freshuk have to say?
“We are very happy with the service that PureClarity offers. The software is easy to use, affordable, and you can see the AI working straight away. Also, the team is very helpful and friendly. In the last 30 days we have seen an increase in our average order value, online conversion rate, and overall revenue, and these figures are improving month by month. We look forward to seeing what the future will bring for us with PureClarity on our site.”
— Benny Voks, Chief Technology Officer