The Results

Green-tech stocks over 6500 tried and tested landscape essentials and came to PureClarity to increase their online revenue. Green-tech has a varied customer base and had first time visitors making one off purchases. Their objective was to turn a larger percentage of these visitors into valued and loyal customers.

The results of working with PureClarity speak for themselves:

  • 1st, 2nd and 3rd time visitor campaign have a conversion rate 2x, 6x and 6x higher respectively
  • 18.4% increase in returning visitors
  • 42.46% increase in average order value
  • 7.4% increase in conversion

Loyalty Incentive Campaign

Green-tech came to PureClarity to increase their online revenue overall. Green-tech has a varied customer base and prior to integrating PureClarity into their site, had a large portion of first-time visitors making one off purchases. Their objective was to turn a larger percentage of these visitors into valued and loyal customers and subsequently increase their online revenue.

Feature: Enriched Banner Campaign

Goal: Incentivise customers to purchase and repeat buy

Loyalty Incentive Campaign
Loyalty Incentive Campaign

Up-Sell and Cross-Sell Campaigns

Due to the large range of products supplied by Green-tech, visitors and customers did not always know which the most suitable product was to buy or understand the range of products available to them.  This challenge was easily overcome using the automated AI recommenders throughout all the key buying pages on their site.

FEATURE: AUTOMATED AI RECOMMENDERS THROUGHOUT THE SITE

GOAL: INCREASE AVERAGE ORDER VALUE AND CONVERSION RATE

Upsell and cross sell campaigns
Upsell and cross sell campaigns

Product Page Recommenders

Green-tech knows that the opportunity to up-sell and cross-sell items to customers should be present throughout the entire buying cycle on their site. Not only does the AI present recommendations on the homepage, search results and product pages but these are also available in basket.  These recommenders are based on not only the individual’s requirements but also on other buyers who have added similar items to basket.  Green-tech are impressed with how recommenders on this part of the buying cycle successfully added items added to cart, increasing the average order value.

Feature: Basket page AI Recommenders

Goal: Increase average order value and revenue

Product Page Recommenders
Product Page Recommenders