Green-tech is the UKs largest landscaping supplier. They provide quality landscaping materials and wholesale garden supplies for landscape contractors, architects, designers and landowners.
Green-tech stocks over 6500 tried and tested landscape essentials and came to PureClarity to increase their online revenue. Green-tech has a varied customer base and had first time visitors making one off purchases. Their objective was to turn a larger percentage of these visitors into valued and loyal customers.
The results of working with PureClarity speak for themselves:
- 1st, 2nd and 3rd time visitor campaigns have a conversion rate 2x, 6x and 6x higher respectively than what they were getting prior to working with PureClarity
- 18.4% increase in proportion of returning visitors in a 12-month period
- Increase in AOV of 42.46%
- Increase in Conversion Rate of 7.4%
Loyalty Incentive Campaign
Green-tech came to PureClarity to increase their online revenue overall. Green-tech has a varied customer base and prior to integrating PureClarity into their site, had a large portion of first-time visitors making one off purchases. Their objective was to turn a larger percentage of these visitors into valued and loyal customers and subsequently increase their online revenue.
- Feature: Enriched banner campaign
- Goal: Incentivize customers to purchase and repeat buy
Upsell and cross sell campaigns
Due to the large range of products supplied by Green-tech, visitors and customers did not always know which the most suitable product was to buy or understand the range of products available to them. This challenge was easily overcome using the automated AI recommenders throughout all the key buying pages on their site.
- Feature: Automated AI Recommenders throughout the site
- Goal: Increase Average Order Value and Conversion Rate
Product Page Recommenders
Green-tech knows that the opportunity to up-sell and cross-sell items to customers should be present throughout the entire buying cycle on their site. Not only does the AI present recommendations on the homepage, search results and product pages but these are also available in basket. These recommenders are based on not only the individual’s requirements but also on other buyers who have added similar items to basket. Green-tech are impressed with how recommenders on this part of the buying cycle successfully added items added to cart, increasing the average order value.
- Feature: Basket Page AI Recommenders
- Goal: Increase average order value and revenue