Customer Acquisition Campaign
PETE – YORK, ENGLAND, UK
SECOND TIME VISITOR
Pete searched for “2 Seater Sofas” and “Oak Coffee Tables” but didn’t buy anything. Upon his return his was displayed a 10% off incentive banner & free delivery to York. Also, product recommendations are shown based on past behavior.
PREVIOUS BEHAVIOR RECOMMENDERS
CONVERSION INCENTIVE BANNER
LOCATION BASED BANNERS
SEASONALITY BANNERS REFLECTING THE TIME OF YEAR
Find Out More Campaign
TIM – SAN FRANCISCO, CALIFORNIA, USA
Tim searched for “Grey Sofas” and was served an incentive banner and relevant product recommenders above the search results.
SEARCH TERM BASED INCENTIVE BANNER
SEARCH TERMS BASED PRODUCT RECOMMENDERS
Up-Sell Campaign
SARAH – CAMBRIDGE, ENGLAND, UK
Sarah who has searched for Side Tables has clicked on a product she likes. Introducing a financial incentive to spend more and showing alternative more expensive items to try and increase average order value.
FINANCIAL INCENTIVE BANNER TO INCREASE AVERAGE ORDER VALUE
UPSELL RECOMMENDERS
Top Up Campaign
DAVID – LOS ANGELES, CALIFORNIA, USA
David has selected a sofa that he wants to buy and is now on the basket page. He is shown a strong discount incentive encouraging him to spend more to receive the discount. In addition, he is shown complimentary options that when added will entitle him to his discount.
FINANCIAL INCENTIVE BANNER TO INCREASE AOV
TOP UP PRODUCT RECOMMENDATIONS
Targeted Location Campaign
JEREMY – LONDON, UK
Jeremy has selected a chest of drawers and added to his basket. As PureClarity knows his location which entitles him to free delivery, a relevant free delivery banner is shown. Complimentary product recommendations are also shown to encourage additional spend.
LOCATION BASED DELIVERY INCENTIVE BANNER
UPSELL PRODUCT RECOMMENDERS
