26th January 2021 - 7 minutes

How To Maximise Your Online Sales This Valentine’s Day Throughout Lockdown

Roses are red, 
Violets are blue.
Adopt ecommerce personalisation, 
And your customers will thank you! 

Give your customers love this lockdown-Valentines

Who is ready for Valentine’s Day? Unfortunately, like most of the national holidays this year, the continuation of the coronavirus pandemic, has completely changed the way we celebrate the holidays.  

Instead of people flocking to the restaurants, ice rinks, movie theaters – or anywhere remotely romantic – people are required to remain in the comfort of their own homes. 

However, it is not all doom and gloom, as we have some top tips on how SMEs can maximise their online sales this Valentine’s Day throughout lockdown.

Valentine’s Day, although a brief period, is a crucial holiday for SMEs. It was estimated that over £1bn was spent during the lead up to 14th February 2020. 

While purchasing Valentine’s gifts online has become more popular and convenient over the years – with an estimated 32% of shoppers having bought gifts online in 2020 – the nationwide lockdown means that this figure is likely to be far greater in 2021.

This is the perfect opportunity for SMEs to showcase their online products, as the perfect Valentine’s gifts – whilst still showing their customers some love through personalisation.  

Woo your customers this Valentine’s Day through personalised product recommenders

Showing the right products at the right time, boosts conversions, maximises average order value and increases customer engagement. Create powerful personalised recommenders created for the individual based on their own personal navigation, viewing and buying history. 

PureClarity allows you to place recommenders anywhere on the page – whether this be on product pages, the homepage, in the basket, on emails or why not all four? [1] 

Adding a section that says: ‘products that you’ll also love’, is a simple but effective way to maximise online sales. 

Bigcommerce statistics show that sessions that include no product recommendations have on average, an average order value of $44.41. In comparison, if you then include just a single recommender this number multiples by 369%

Product recommenders can be versatile to suit your business priorities. Ecommerce personalisation software, like PureClarity, allows you to use a mixture of manual and automated product recommenders. 

The difference with manual recommenders, is that you can choose the products that appear on people’s screens, rather than allowing the algorithm to choose. This is a great tool to use in the lead up to the 14th February, if you sell certain products you want to specifically promote. 

For example, grouping trending products, such as; Valentine’s Day care packages, Galentines gifts or personalised merchandise will enable your customers to easily find the perfect gift ideas. 

Woocommerce suggests that there are many benefits of using personalised product recommendations. 

“With personalised product recommendations, you can suggest highly relevant products to your customers at multiple touch points of the shopping process. Intuitive recommendations will make every customer feel like your shop was created just for them — and you’ll enjoy a natural boost in conversions and order values.”

How to make your Valentine’s Day offers irresistible 

Everybody loves a great deal! Why not make your customers feel extra special, this Valentine’s, by treating them to an offer they cannot resist? 

Website pop ups are a great way to advertise your offers. They can be a great tool to drive engagement and maximise online sales. 

PureClarity allows you to create the perfect pop up through an easy-to-use designer template. Location, size, design and copy can all be adapted based on the purpose of the pop up. 

For example, you could include a pop up on the homepage to announce a 20% off discount on all products until 15th February 2021. This way your customers are immediately greeted by your seasonal offer, and will be even more of an incentive to browse your online store for the perfect Valentine’s Day gift. 

Or include a pop up to appear in the basket that incentivises people to spend more before proceeding to payment – ‘receive 15% off your order when you spend £30 or more’. 

Vertical Leap articulate how website pop ups can be beneficial (to summarise):

  • They are great for conversions.
  • They demand the attention of your customers. 
  • The call to action (CTA) is clear and focused. 
  • Pop ups are usually inexpensive – therefore, they have the potential of having a large return of investment (ROI). 
  • Pop ups are now designed to be better for user experience (UX) – they are not as intrusive as they once were. 

Another great way to advertise your offers is through personalised content. Including a Valentine’s Day themed banner, that reads ‘receive free next day delivery when you spend over £30’, will encourage people to spend more. I don’t know about you, but personally, I am a sucker for free next day delivery! 

Make your customers feel special through personalised content 

Spread the love this Valentine’s Day by decorating your site top to bottom with seasonally themed content. 

Try to imagine that you are out shopping for the perfect Valentine’s gift for your loved one. You see two stores that contain the type of gifts that you after. One has taken the time to decorate their store with all the Valentine’s Day trimmings – and the other one hasn’t. I think we both know which one you are going to be more intrigued by.

It is all about setting yourself apart from the competition. Thousands and thousands of SMEs will be prepping their online stores for Valentines Day – how do you stand out from the crowd? 

Feature a Valentine’s Day themed banner, a carousel that showcases your best Valentine’s gifts and searchandising to highlight key products. Not only will this look great, it allows you to showcase your personality and fun side as a brand – the more hearts the better! 

Want to ramp your customer relationship a notch even further?

Use segmentation to target certain customers. PureClarity’s audience segmentation allows you to create 1-2-1 personalised dialogues with customers. 

This could be implemented for external factors such as location, device or entry into the website. Or you can use pre-built criteria to segment your audiences.

For example, you could include a banner that appears for returning customers saying: ‘We are so pleased to see you again, here’s our Valentine’s gift to you 20% off your purchase!’ 

And one for first time visitors: ‘Welcome! Spend £20 or over and receive 20% off the next time you visit.’ 

Kadence International suggests that the real benefit of segmentation is the impact for the end customer. 

“Targeted marketing, great customer service and innovation rooted in customer needs will come together to create a fantastic customer experience that drives brand loyalty.

Segmentations can be powerful tools. In a world where behaviours, needs and attitudes have drastically shifted, they are more important than ever before.”

Love your customer all year round through ecommerce personalisation

Bigcommerce articulates that around 84% of customers consider being valued as a person rather than a number as crucial to winning their online business. 

“With ecommerce on the rise and 90% of shoppers attesting to being willing to share their behavioral data if their shopping experience is made cheaper or more convenient, there’s never been a better time to implement more personalisation into your online store.” 

The huge migration towards online

Lockdown has forced consumers and businesses to migrate to digital. In order, to gain your customers attention, you must stand out from the crowd.

Regardless of the season, ecommerce personalisation is an essential software to incorporate into your online store, to connect and engage with your customers on a deeper level. 

Moreover, ecommerce personalisation is proven to increase customer spend, amplify conversions and drive loyalty, by personalising every individual shopper journey based on their needs, interests and wants, with every visit. 

Who is PureClarity? 

PureClarity is an award-winning software that is affordable, easy-to-use and adaptable to you and your businesses ecommerce priorities. 

Customers want to feel loved all year round – not just for Valentine’s Day. Let PureClarity play Cupid, and we promise we will have your customers falling in love with your online store, in no time. 

Book a demo or try our 30 day free trial today!

Related Blogs 

Don’t let Valentine’s Day be the only day you show your customers love

Three Effective Personalised Valentine’s Day Campaigns

6 Refreshing Valentine’s Day Ecommerce Campaigns

[1] Intelligent Product Recommenders 

If you are unsure about where to add your recommenders, then our in-depth insights and analytics into customer behaviour can help. This allows you to simply see which recommenders are performing the best and where they are located on the page. What’s more is our expert team will always be there to lend a helping hand. 

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