It’s the most wonderful time of the year!
Black Friday and Cyber Monday (now commonly known as BFCM) are renowned for huge deals and discounts. More and more, customers are skipping the rush and shopping in their pyjamas for both BFCM. They can’t wait to take advantage of the tremendous sales that are possible at this special time of the year.
How can you use this event to reap the maximum rewards for your online shop?
1. Using re-engagement
When shoppers make a purchase on Black Friday, use that as a springboard to get them excited to spend on Cyber Monday. Send an email, offer a voucher, or let them know there will be a special deal available for them.
Use a personalisation software to recognise shoppers that browse or purchase anything on Black Friday, and use that information to send them a special, personalised message to get them to come back on Monday to spend more with you.
2. Using the correct language
Entering into the holiday season is a time when everyone is looking for a reason to treat themselves! By combining that with personalisation, you create a powerful offer that’s hard to turn down.
For example, if someone has just looked at a new laptop, entice them to treat themselves by throwing in a free laptop case!
3. Fight the Abandoned Shopping Cart
It’s easy for shoppers to get excited about the deals on offer for BFCM, only to get distracted and forget about their cart.
Don’t let them! From the start, you can offer a discount code to get them via a personalised popup to encourage them to checkout right away. If they abandon the cart, send them a little email reminder immediately, and then again after a day with the items they abandoned, a discount or voucher to regain them, and some well-matched personalised products for them.
You should also create a campaign on your online store aimed at people who have abandoned carts, reminding them of their abandoned cart and giving them an incentive to finish it off.
Each year Black Fridays and Cyber Mondays are some of the biggest online spending days of the year — don’t miss out and make the most out of it!