Personalized Campaigns

Increase Average Order Value by 15.6% and Online Conversion Rate by 71.5% With Personalized Visual Merchandising Campaigns

PureClarity will deliver the ultimate personalized experience to your visitors and customers with fully automated artificial intelligence-based recommenders.  Enrich with targeted promotional and awareness banners  and recommenders with personalized campaigns based on your visitors’ onsite & offsite behavior.

Targeted & Relevant

Enrich with Manual Personalized Recommenders

For those times when you want to push specific products, brands & categories to targeted groups of customers you can override the AI and show tailored manual recommenders.

  • Create your own recommenders
  • Target specific customer groups based on behavior
  • Build focused & relevant sales events
  • Schedule their go-live date as part of a personalized campaign
Spotlight, Promote, Incentivize

Enrich with Personalized Banners & Image Carousels

Enrich the experience with personalized banners targeted at the individual based on their past & current behavior.

  • Spotlight relevant products, categories & brands
  • Targeted promotions that are appropriate
  • Upsell & cross-sell based on individual’s predictive likes
  • Re-enforce loyalty
  • Build awareness
  • Incentivize to Purchase
Real-Time Automated Segmentation

Intelligent segments automatically created helping you understand where your customers are in the customer lifecycle.

30+ Recommender Types

Choose from over 30 different product, category or brand recommenders - or let the Artificial Intelligence choose for you!

Real-Time, Dynamic Personalization

Campaign Rules

PureClarity’s Campaign Rules allow you to deliver advanced personalization using real-time, dynamic segmentation. Create personalized campaigns based on where your visitors are located, how they found your site, what time it is, what device they are on and even what the weather is like!

In addition to creating ‘off-site’ Campaign Rules, PureClarity can automatically fine-tune each visitor’s experience based on the products they have added to their basket, the value of those items, what they have searched for on your site or which pages they have viewed. The results? Improved customer experience, online revenue and lifetime value.

A/B Test your Personalization Campaigns

10% off or Free Delivery? Set up A/B tests for each personalized campaign to discover your best performing content.

A/B Test your Personalization Campaigns

10% off or Free Delivery? Set up A/B tests for each personalized campaign to discover your best performing content.

Get Personal

Personalize Any Page & Any Zone

PureClarity enables you to place personalized merchandising zones featuring recommenders, banner images, carousels or HTML throughout the entire user journey on your website including Home Page, Product Pages, Category Pages, Basket, Order Confirmation Page, Mega Menu, Global, My Recommendations Page and many more..

Personalize Your Site's Content

Give Each Visitor a Unique Experience

PureClarity’s machine learning means the system knows not only which products each visitor and segment wants to see within each recommender, but also which type of recommender to present to each segment. Simply set the system to run in ‘AI mode’ and each area will be optimized automatically! Enrich with Manual Personalized Banners designed to promote, cross-sell and upsell!

Male Rowers, Average Order Value <£75
Regular Buyer of Female Sportswear
First Time Visitor
Behavior Based Ecommerce

Personalized Campaigns

Create personalized campaigns with specific goals targeted at multiple customer segments that meet certain criteria. Target visitors with promotional & awareness banners, manual recommendations, AI recommenders and even HTML in any merchandising zone. Also, influence the search results based on the campaign goals.

Sales Events

Create personalized sales events, e.g. Women’s Clothing Sale for Female customers


Create a cross-sell campaign to incentivize purchase of related products based on predictive buying behavior of an individual


Upsell current products in basket or past products bought based on other visitors' behavior.

Awareness & Loyalty

Create campaigns relevant to the individual to generate awareness & loyalty.

Visitor Frequency

Offer promotions based on visitor frequency to encourage conversion & loyalty, e.g. 10% off for first time visitor from the USA, 20% off next visit.

Session Based

Show offers based on search results, basket content, onsite viewing behavior, weather, visitor's location and more..

Traffic Source

Tailor the site for the visitor based on AdWord click, initial landing page, email campaign click and more..


Influence search results and show appropriate banners, e.g. ‘Summer Sale’ return ‘summer’ products on search results and show '10% off Summer Dresses' banner on search for 'Dresses'.

Personalize using...

You can enhance the 1-1 personalized user's experience using the variables to promote and market personally to the individual...

Weather & Season
City & Location
Current & Past Browsing
Current & Past Searches
Purchase Behavior
Cart Contents
Age & Gender
Time Habits
Likes & Dislikes
Email Campaigns
AdWords Campaign
Visitor's Device
The results

Increase in Revenue and Sales Conversions

Personalization within Search, Merchandising and Email, you'll agree that the results speak for themselves...

increase in revenue
increase in conversions
increase in average order value
  • Increased Online Revenue by 26%
  • Increased Sales Conversions by 71%
  • Increased Average Order Value by 16%

Want to learn more?

Schedule a 1-1 demo..