EU Data Protection


What is the GDPR?

The General Data Protection Regulation(“GDPR”) is a new European privacy regulation which will replace the currentEU Data Protection Directive (“Directive 95/46/EC”). The GDPR aims to strengthen the security and protection of personal data in the EU and harmonize EU data protection law.

To whom does the GDPR apply?

The GDPR applies to all organizations operating in the EU and processing “personal identifiable data” of EU residents. Personal data is any information relating to an identified or identifiable natural person

What implications does GDPR have for organizations?

If a company collects, transmits, hosts or analyzes personal data of EU citizens, GDPR requires the company to use third-party data processors who guarantee their ability to implement the technical and organizational requirements of the GDPR.

PureClarity guarantee that customers can:

  • Respond to requests from data subjects to correct, amend or delete personal data.
  • Be made aware of and report personal data breaches to relevant supervisory authorities and data subjects in accordance with GDPR timeframes.
  • Demonstrate their compliance with the GDPR as pertaining to PureClarity’s Services.

The General Data Protection Regulation (GDPR), which goes into effect on May 25, 2018, provides data subjects with an array of privacy rights, which provide individuals with greater transparency into and control over uses of their personal information.

PureClarity will allow you to comply with GDPR by providing features that will correct, amend or delete personal data.

As part of our ISO27001 compliance we have high security standards in place that comply with GDPR, which are regularly audited.

What information does PureClarity collect?

PureClarity collects anonymized data about a visitor’s behavior on an ecommerce site.  This data includes pages viewed, products added to basket, baskets bought, referring site, geo-location information and weather conditions at location.

We can also store individual data that may include name, email address, age and other data collected by the host ecommerce site.  This data is passed to PureClarity by the host ecommerce site (our clients).

How do we use this data?

We use this data to provide a more relevant shopping experience to the user by providing search results and products recommendations that are more likely to be of interested to the individual.

How long do we keep this data?

Data is stored between 6 months and 2 years.

Is this information shared with third parties?

We do not share any data with third parties.  We do hold data on secure hosting at Amazon Web Service (AWS) but this is not shared with any other party.

How can you see what information we hold?

You can look at data we hold on an individual with in the User Explorer in the PureClarity Dashboard.  You can handle any Subject Access Request (SAR) within the console and can find, delete & update an individual’s details. Alternatively you send a request to our support team.  Please see details on how to contact us.

Privacy & Security Policy

For full details please see our Privacy & Security Policy which covers privacy & security of the information we hold and process on our clients and our clients’ customers and visitors.


Version 1.0 – 21st April 2018