Tag: Ecommerce personalization

The Art of Effective Personalized Online Merchandising

Joanne Burman
11th September 2019

The changing behavior of online shoppers has quickly outlined the need for personalized online merchandising. No more do customers permit generic, broad holiday and sale campaigns persuade them to buy – your campaigns need to be tailored, relevant and personalized or else they’ll find those perfect products elsewhere. Everywhere on your site is an opportunity […]

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Partnering for Success

Joanne Burman
4th September 2019

Partnering with the evolving world of technology The digital market is evolving at such an astounding rate that any business can find it hard to keep up and know about new technology developments.  In the agency world there is a constant need to be scalable to not only attract, but also successfully service, new clients […]

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How Ecommerce Personalization Will Be Your 2019 Online Game Changer

Joanne Burman
20th December 2018

Coming towards the end of 2018 many businesses will be reviewing their actual online sales performance versus the final Q4 forecast. Even accounting for the weekend left before Christmas for last minute panic buying to bump up the December figures, many businesses will at this point have a good idea of where the year will […]

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Seven pitfalls to avoid when you personalize

Elena Ruiz
30th July 2018

Ecommerce personalization pitfalls – how to identify and fix them Personalizing your site is one of the most effective ways to transform your site from a flat, static platform to a live, dynamic and responsive tool for your customers to find exactly what they need. However, with so many tools and features out there it […]

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Referrals Reap Rewards

Joanne Burman
16th July 2018

PureClarity Partner Referral Program Word of mouth has since time immemorial been essential for growing a business. An astonishing 84% of business to business transactions are conducted due to referrals. It’s time to coin a new phrase that instead of points making prizes, it’s now that referrals reap rewards with PureClaritys Partner Referral Program. If […]

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It’s Time To Get Personal

Joanne Burman
28th June 2018

The profile of the high street is ever changing Today we hear the word ‘personalization’ and it holds many guises, but I feel it’s important to put this into context when writing about the trends of our online consumers. We have over the last couple of years seen the shape of our ‘high street’ change […]

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Revisiting My Ecommerce Personalization Wish List

Joanne Burman
5th June 2018

How my wishlist has changed For the last few years I have worked in the retail sector, and my experience of Ecommerce personalization platforms had until recently left me nervous about my readiness to embrace this new technology. Hours of unplanned development integration, the feeling of being cast into a support ticketing system black hole […]

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Ecommerce Personalization and its effect on online sales

Dr Paul Gibson
13th June 2017

The question on every Marketing Manager’s mind is ‘How does ecommerce personalization effect online sales? Customer’s ever growing demand for better user experiences has led to the growth in the collection, analysis and use of big data to tailor online experiences. According to eMarketer, the amount of ecommerce sales worldwide is projected to reach $2trillion […]

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