24th October 2018 -

The Monster Under Every Marketer’s Bed

How can you overcome the problem all marketers fear?

Big Data.

The very mention of this phrase send shivers down every marketer’s spine.

This Halloween, don’t be afraid of that skeleton in your closet! Learn three ways how you can use this technology to your advantage.

1. Spooktacular Insights

Big data can tell you what your customers want before they even know they want it! Almost like mind-reading.

By mining through your Big Data effectively, you can find which products sell well together to which group of customers, without having to raise a finger.

Big data can tell you which product combinations are most likely to sell best, and to whom you should market them.

For example, let’s say some of your customers love buying candy corn and pumpkins together.

What you can do is make sure that whenever your customers are looking at candy corn, you tell them about the pumpkins, and vice versa!

But you can go further. Big data can tell you which segment of your customers likes regular candy corn, and which would prefer sugar-free candy corn.

This makes your customers happier, and nets you additional revenue as they’re more likely to spot a product they know they’ll enjoy.

2. Creeping It Real (-Time)

Customers are on their laptops doing online shopping at all hours of the day! It’s important to keep up to date with the latest trends, making sure first-time visitors to your site are shown which products are popular and trending.

Big Data lets you stay safe under the covers (or out haunting the town) while it mines your data for which products are the most popular, and which it should show to visitors to turn them into buyers.

For example, on Halloween, Amazon sees sales for body paint, wigs, and costumes skyrocket. They make sure that when you log into the home page, the first thing you see is their Halloween shop, filled with products that are selling right now.

3. Un-BOO-lievable Offers

Not sure which banner will be the best at persuading your visitors to buy those spooky decorations?

Why not try both on the same group of shoppers and see which ones give you the highest conversion rate!

Big Data can tell you what your customers are clicking on, letting you see which marketing campaigns work best and why. By examining what factors are the most successful marketing techniques, Big Data takes the guesswork out of marketing, letting the marketing team focus on what it loves best — the creative aspect.

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