MACHINE LEARNING ALGORITHM, BIG DATA COLLECTION & ARTIFICIAL INTELLIGENCE
At the heart of PureClarity are its big data collection engine and machine learning algorithms that predict your website visitors’ likes of products, categories and brands based on similar users’ behaviour in real-time.
PureClarity collects behavioural data from every single website visitor including views, purchases, searches and even time of day or amount spent. This data is then analysed and PureClarity identifies relationships between audience segments and the products that you sell online.
TARGET GROUPS OF CUSTOMERS
With PureClarity, you can present different personalised merchandising campaigns to different audience segments as they browse your website. You can choose to run PureClarity ‘hands-off’ and it will use its powerful AI engine to personalise the experience based on a number of default segments provided in PureClarity’s admin dashboard. However, you can choose further optimise PureClarity by defining your own segments or extending those configured by PureClarity using a large range of behavioural and CRM-based conditions. Conditions including time habits, visits, favorite brands or average order value, time since last order.
Once your segments have been set up, you can target each audience segment by creating personalised campaigns across your website. You may decide to show a different home page banner to first-time visitors, special basket promotion to VIP customers or offer 20% off during a seasonal period for all customers who have not made a purchase in the last 6 months. The options are endless!
CREATE YOUR OWN
Whilst PureClarity takes care of collecting and analysing behavioral data, we understand that you will have collected a large amount of demographical data from your customers over the years. PureClarity allows you to seamlessly blend this data by importing relevant audience attributes, such as gender or location, and using these as custom conditions to create new segments.
There is no limit to the amount of campaigns you can set up. From setting up different personalised Mother’s Day campaigns for Sons and Daughters to targeting evening shoppers who have a £30 average order with an offer when they spend over £45.
You can enhance the 1-1 personalized user's experience using the variables to promote and market to the individual...
TARGET CUSTOMERS OFFLINE
EXPORT USER SEGMENTS
PureClarity allows you deliver seamless campaigns across your website’s merchandising and email marketing by giving you the ability to export customer data for each segment. As soon as you set up your audience segments they will begin collecting data from customers that match each segment variable, within the PureClarity dashboard you can then choose to export email addresses for each segment to create segmented email marketing lists or retargeting lists.
GET STARTED WITH
To get you started, your PureClarity dashboard comes pre-configured with useful and proven out-of-the-box segments. The pre-configured segments include behavioral audiences such as First Time Visitor, Returning Visitor Not Bought, Multi-time Customer, VIP Customers, Off the Grid. We also have an ‘everyone’ segment – utilised when a visitor doesn’t fall into your configured personalised segments. You are in complete control and can, therefore, edit/delete pre-configured segments or add as many new segments as you wish to build campaigns to cross-sell, up-sell and build awareness.
STANDARD CUSTOMER SEGMENTS
Out-of-the-box segments to report against and use in personalisation within search, campaigns and email broadcasts. These can include, but not limited to:
- FIRST TIME VISITOR
- RETURNING VISITOR – NO PURCHASE
- RETURNING CUSTOMER – ONE PURCHASE
- RETURNING CUSTOMER – TWO PURCHASES
- RETURNING CUSTOMER – MULTIPLE PURCHASE
- NEVER BOUGHT
- VIP CUSTOMER
- HIGH SPENDER
- HIGH TICKET ITEM BUYER
- LOW TICKET ITEM BUYER
- ABANDONED CART CUSTOMER
- FREQUENT VISITOR
- 3 MONTHS SINCE LAST PURCHASE
- 6 MONTHS SINCE LAST PURCHASE
- OFF-THE-GRID (LOST CUSTOMER)
You can add many more and further refine with current browsing activity and external reference source (e.g Adword).
ADVANCED CUSTOMER SEGMENTS
Setup niche segments for highly-targeted personalised campaigns & email campaigns.
- RELATED PRODUCTS NOT BOUGHT
- BUY AGAIN
- BRAND AND CATEGORY PREFERENCES
- TIME BASED PURCHASES
- PREVIOUSLY VIEWED PRODUCT, BRAND OR CATEGORY NOT YET BOUGHT
- PREVIOUSLY BOUGHT PRODUCT, BRAND OR CATEGORY
- RETURNING CUSTOMER – ORDER OVER X
- TIME BASED VISITS
- PAST SEARCHES
- PAST SEARCH BUT NOT PURCHASED
- DEMOGRAPHICS BASED (USER DATA)
INCREASE IN REVENUE AND
Personalisation within Search, Merchandising and Email, you’ll agree that the results speak for themselves…