PureClarity allows you to have specific pricing for different customers. This can be defined as a buying group, account type or even by each and every customer depending on your requirements.
This means that customers will see the price relevant to them in the images, products, brands, categories, merchandising zones and emails.
PureClarity allows you to show and hide specific product groupings to certain client account types. Your customers will only see the products you want them to see in the search results, product listing, merchandising zones and email.
This is important for many B2B businesses who may have license restrictions on certain products that they can sell within certain regions or to comply with brand restrictions.
SEGMENTATION BY ACCOUNT,
LOCATION AND BUYING HABITS
B2B customers often know the products they want and the brands they want to buy. PureClarity allows you to build personalised campaigns by account type, account number and associated buying habits.
This means for those customer types you know who buy a certain product range you can build campaigns to upsell associated products or present the product they favor the most.
LEVERAGE THE POWER OF BIG DATA & AI PERSONALISATION
With the PureClarity Omin-Channel API you can also provide product, category & brand recommendations and insightful analytics about your clients behaviour within your existing business systems to generate real upselling and cross-selling opportunities based on predicative behaviour, including ‘In-the-field’ order management systems.
For B2B sites sometimes it is more about building loyalty rather than upselling and cross-selling along the path to checkout.
PureClarity allows you to create personalised campaigns that sell the benefits of your business, the ease of doing business with you and re-enforcing your brand expertise with product ranges.
NEEDED TO PURCHASE
B2B customers want to quickly order products they know and have a hassle free journey to checkout. That’s why with PureClarity we have built in features that make it easy to search, click & buy.
For example, personalised recommenders encouraging customers to reorder or buy again allow B2B customers to quickly get the products they want.