ENRICH WITH MANUAL
PERSONALISED RECOMMENDERS

For those times when you want to push specific products, brands & categories to targeted groups of customers you can override the AI and show tailored manual recommenders.

  • Create your own recommenders
  • Target specific customer groups based on behaviour
  • Build focused & relevant sales events
  • Schedule their go-live date as part of a personalised campaign

ENRICH WITH PERSONALIsED
BANNERS & IMAGE CAROUSELS

Enrich the experience with personalised banners targeted at the individual based on their past & current behaviour.

  • Spotlight relevant products, categories & brands
  • Targeted promotions that are appropriate
  • Upsell & cross-sell based on individual’s predictive likes
  • Re-enforce loyalty
  • Build awareness
  • Incentivise to Purchase

PERSONALISED CAMPAIGNS

Create personalised campaigns with specific goals targeted at multiple customer segments that meet certain criteria. Target visitors with promotional & awareness banners, manual recommendations, AI recommenders and even HTML in any merchandising zone. Also, influence the search results based on the campaign goals.

SALES EVENTS

Create personalised sales events, e.g. Women’s Clothing Sale for Female customers.

CROSS SELL

Create a cross-sell campaign to incentivise purchase of related products based on predictive buying behaviour of an individual.

UPSELL

Upsell current products in basket or past products bought based on other visitors' behaviour.

AWARENESS & LOYALTY

Create campaigns relevant to the individual to generate awareness & loyalty.

VISITOR FREQUENCY

Offer promotions based on visitor frequency to encourage conversion & loyalty, e.g. 10% off for first time visitor from the USA, 20% off next visit.

SESSION BASED

Show offers based on search results, basket content, onsite viewing behaviour, weather, visitor's location and more.

TRAFFIC SOURCE

Tailor the site for the visitor based on AdWord click, initial landing page, email campaign click and more.

SEARCHANDISE

Influence search results and show appropriate banners, e.g. ‘Summer Sale’ return ‘summer’ products on search results and show '10% off Summer Dresses' banner on search for 'Dresses'.

CAMPAIGN
RULES

PureClarity’s Campaign Rules allow you to deliver advanced personalisation using real-time, dynamic segmentation. Create personalised campaigns based on where your visitors are located, how they found your site, what time it is, what device they are on and even what the weather is like!

In addition to creating ‘off-site’ Campaign Rules, PureClarity can automatically fine-tune each visitor’s experience based on the products they have added to their basket, the value of those items, what they have searched for on your site or which pages they have viewed. The results? Improved customer experience, online revenue and lifetime value.

PERSONALISE USING...

You can enhance the 1-1 personalized user's experience using the variables to promote and market to the individual...

WEATHER & SEASON
CITY & LOCATION
CURRENT & PAST BROWSING
CURRENT & PAST SEARCHES
PURCHASE BEHAVIOUR
CART CONTENTS
AGE & GENDER
TIME HABITS
LIKES & DISLIKES
EMAIL CAMPAIGNS
ADWORDS CAMPAIGN
VISITOR'S DEVICE

PERSONALISE ANY
PLACE ANY PAGE

PureClarity enables you to place personalised merchandising zones featuring recommenders, banner images, carousels or HTML throughout the entire user journey on your website including Home Page, Product Pages, Category Pages, Basket, Order Confirmation Page, Mega Menu, Global, My Recommendations Page and many more.

GIVE EACH VISITOR
A UNIQUE EXPERIENCE
PERSONALISE YOUR
SITE CONTENT

PureClarity’s machine learning means the system knows not only which products each customer and segment wants to see within each recommender, but also which type of recommender to present to each segment. Simply set the system to run in ‘AI mode’ and each area will be optimised automatically! Enrich with Manual Personalised Banners designed to promote, cross-sell and upsell!