Personalized content

PERSONALISED CONTENT

Give each visitor a unique online shopping experience by personalising your website content

Use targeted content to build product awareness, build loyalty and incentivise purchases by showing promotions and offers that are relevant to the individual.

Personalized banners

Banners

  • Encourage conversion with personalised banners targeted at the individual based on their past & current buying behaviour
  • Maximise conversion by using PureClarity’s advanced audience segmentation feature to ensure the right banner is shown to the right time to the right person
  • Optimise the shopping experience by placing banners in any area of your website from homepage, search results pages through to order confirmation page
Personalized carousels

Carousels

  • Increase engagement by showcasing a variety of products, brands, promotions and key messages to each customer individually
  • Promote key lines and products that the AI knows your customer will love

Personalized search results

Searchandising

Influence search results and show appropriate banners, e.g. show ‘10% off summer dresses’ banner for a search that contains the keyword ‘dress’

A/B Testing Personalized Campaigns

A/B testing

Maximise conversion by creating A/B tests for your personalised content allowing PureClarity to test the best performing content and ensuring the correct version of the test is presented to the right individual.

Customer Segmentation

Customer segmentation

PureClarity allows you to deliver personalised content by setting up advanced customer segments. The segmentation criteria that can be applied can be based on many criteria including location, weather, source of visitor, device plus on site behaviour such as products viewed, added to basket, search terms, previous purchases and money spent.  The list is endless.

Personalize Any Page Any Place

Personalise any place any page

  • PureClarity enables you to place personalised content in any area of your website. 
  • Maximise conversion by making each page of your visitors website journey as relevant and as tailored as possible

PureClarity campaigns

Personalised content is a powerful key ingredient for your personalised campaigns.

Combine with personalised recommenders and personalisation within search to ensure each of your online visitors see products, offers and promotions that are only relevant to them. 

Set goals for each of your campaigns to track performance and results.

Encourage them to buy, spend more and become a loyal customer both within your website and via email.

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