PureClarity Triumphs at European Software Awards 2017.

04 Apr

Annabel Paton

Annabel has a vast amount of experience in digital marketing and using big data to connecting with visitors. As Group Marketing Manager, Annabel has a deep understanding of how personalisation can transform online marketing campaigns and how best to optimise campaigns to see the largest possible ROI.


Ecommerce personalisation software, PureClarity was awarded Big Data, IoT or Analytics Solution of the Year at the European IT & Software Excellence Awards 2017.

UK – April 04, 2017 – PureClarity, ecommerce personalisation software, today announced its second European award win after scooping Big Data, IoT or Analytics Solution of the Year at the European IT & Software Excellence Awards 2017, the only pan-European awards which recognise the crucial role that ISVs, Solution Providers and Systems Integrators play in the delivery of real-world solutions.

The award recognises solutions that enable organisations of any size to harness their Big Data, IoT or Analytics to maximise the potential of the knowledge contained within it to improve their operations and customer relationships. PureClarity was awarded for its innovative ecommerce personalisation features and continued success delivered for clients including The Royal British Legion, ZyroFisher and US-based Safco.

PureClarity enables clients to deliver 1-2-1 ecommerce personalisation with its three core products: personalised site search, personalised merchandising and automated email marketing. The system utilises Big Data and Artificial Analysis to track on-site customer behaviour and present back highly relevant search results and product recommendations proven to increase online revenue and average order value.

The awards ceremony was held at the Royal Garden Hotel in London on Thursday 30th March and was hosted by UK comedian Dominic Holland. Now in their 9th year, the European IT & Software Excellence Awards 2017 attracted more than 500 entries from 28 European countries. Awards are given for IT solutions that get to the heart of customer issues, delivering better business, a clearer understanding of data, and more efficient and profitable outcomes.

PureClarity Chief Executive, Dr. Paul M Gibson, says: “We are delighted to have been awarded such a prestigious European software award. This accolade is a testament to PureClarity’s track record in delivering real business benefits for its clients by utilising Big Data to present a powerful personalised experience. We are delighted that so many of our clients and industry-leading retailers understand the true value in implementing ecommerce personalisation.

Congratulations to all of the other winners and finalists and our thanks go to IT Europa and our clients for their continued support.”

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