Engweld case study

Engweld, a brand name of Energas Ltd, is a UK based company. Now a member of the Air Liquide Group, they have been trading welding equipment and supplies to both B2B and B2C for over 60 years. They offer a complete and personal service to industry, offering a huge selection of carefully selected products from the world’s leading manufacturers. Engweld pride themselves on their commitment to providing innovative solutions and high quality support services.

Key points

4.5% of their total revenue has been generated by our AI product recommenders
Looking for an easy to use, affordable, hyper-personalised experiences solution
Bespoke platform
Industry Vertical: Welding Equipment & Supplies

We asked Engweld for their thoughts on using PureClarity

“Implementing personalisation across our site has not only improved our digital customer experience, but optimised our pages, maximised online revenue, and increased customer loyalty. When searching for a personalisation solution, we wanted something that would require little resources, deliver results right away, and prove return on investment – and we found that in PureClarity. We are extremely happy with the service, tools and results that PureClarity provides us with.”

Richard Moss

Web Developer Manager

The challenges faced by Engweld

When Engweld first found us they were already aware of the many benefits of personalisation and were looking for an easy to use, affordable and effective solution that offered hyper-personalised experiences for each of their unique customers. Engweld joined PureClarity at the end of 2020 with the hopes to increase online sales, maximise average order value and promote product awareness across their site. Since implementing PureClarity, Engweld are reaping the results.

The results

In the 30 days prior to this case study, Engweld have seen:

9.2%

of all online orders are attributable to PureClarity

4.5%

of total revenue generated by AI product recommenders

10x

ROI on their monthly fee

Engweld’s use of AI product recommenders on product pages

How this has been achieved

AI product recommenders have been implemented across the site to maximise conversion rate, improve overall online revenue and increase average order, through cross sells and upsells. The AI product recommenders are producing a high return of investment on the homepage, product pages, product listing pages and the basket page.

Homepage

Product Listing Pages

Product Pages

Basket Page

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